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Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

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Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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AUDIFIED ANNOUNCES MIXCHECKER MIXING ASSISTANT PLUG-IN


Audified has announced the availability of MixChecker a mixing assistant plug-in that transforms studio monitors into classic reference monitors or one of several consumer devices to instantly improve mixes.


Mixing music or other content for consumer that takes time to master and MixChecker saves time when inserting it as the last plug-in in the master output track of any DAW (Digital Audio Workstation) project to transform studio monitors into classic reference monitors or one of several consumer devices at the press of a (virtual) button.


Audified Marketing Director Jakub Turecek explains, “Ex-broadcast pros from our team always wondered, ‘Why do our trailers always sound so good in the studio but never the same when you catch them on air?’ When they realised, they said, ‘We should have a TV and a radio in every edit room, so that we can mix directly for TV or radio.’ When they joined our team they expanded upon this idea since sound engineers who mix for iPhone or iPad computer games and YouTube content creators all face the same problem: ‘Do we reallyneed so much gear in our studios? Surely there has got to be a cleverer and more convenient way to handle these issues?”


Audified have made this for everyday people for whom that content is mixed usually do not use high-end studio monitors, but often use desktop speakers, tablets and smart phones to satisfy their everyday listening needs, while watching TV and listening to music in the car remains routine. Best mixing practice today, therefore, involves ensuring that mixes are going to sound the best that they can on a wide range of different devices that sound so wildly different by their very nature — not just on high-end studio monitors. Meet MixChecker, then the clever and convenient mixing assistant plug-in that takes all the pain out of checking mixes.

Working with MixChecker is simple where straightforward functions are separated into two specific sections. Simulation accesses acoustic models of several consumer devices and classic reference monitors simply select the device that you want to check the sound of your mix on by pressing a single button clearly labelled with an instantly-recognisable icon. Indeed, cycling through these buttons bring about an authentic overview of how the mix should sound across a variety of realistic real-world listening devices; not all studio monitors deliver a flat frequency response, however — hence the Compensation control section select from four more clearly-labelled buttons to tell MixChecker that you are using average 5” or 8” speakers or headphones and listen to the resulting sound change accordingly (although high-quality studio monitor owners should simply select OFF). The BYPASS button turns off all processing, ensuring that the signal passes through MixChecker without being treated. Audified takes time that is needed to measure the frequency responses and behaviour of all the available devices in laboratory conditions to create models that are true and faithful, MixChecker makes mixing for the people plain sailing.



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