Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Where do we go now?

Our industry faces the biggest crisis ever in the history of entertainment and there is no point talking about what is already doing the rounds. What’s important is that we begin starting to do something about this

You have probably thought of every possible way to stay afloat, you have been worried sick about all the insurmountable issues that are cropping up, financially, socially, mentally and even physically give the fact that your movement is restricted

I am going to talk about what you should be doing rather than complaining about the systems, the government, and the industry. Right now any time spent on talking about it is futile. It’s the time to move on; it’s the time to cut of the umbilical cord of the attachment we have to our equipment which is currently a pile of dumb metal.

Although its difficult, we have to reshape ourselves and remould ourselves into fresh ideas for business or business opportunities so how do we begin. If you’re an equipment owner or a sound engineer, the first thing I would urge you to do is write down what your good at besides your core work and are you capable of making any of those skills an enterprise for example as simple as if you’re a good cook or baker, can you start making comfort food and digitalise your ability to reach out to many to start a home delivery of your passionate second option that was dormant over these decades then you have a chance to survive Covid-19’s associated problems. This is just one such example! The problem is people remember their old earning capabilities. For me I always say that making a profit of 10K in these times are like making a 100K and you should relish and savour that profitability. It’s that small money that people are not willing to push themselves to put themselves out there.

I am going to talk about what you should be doing rather than complaining about the systems, the government, and the industry. Right now any time spent on talking about it is futile. It’s the time to move on; it’s the time to cut of the umbilical cord of the attachment we have to our equipment which is currently a pile of dumb metal.

Everyone is talking about re-skilling or improving your skills and I am just wondering how does spending so much time on skilling is going to make a big impact to an already dormant industry, what’s important is that you learn new skills and not re-skills, you should have probably known all those core skills on systems, mixing & RF even before lockdown and whilst manufacturers were putting stuff out there you should be only learning advanced skills or absolutely new skills. Now this is also fallen out of fashion and manufacturers have also exhausted their training resources for free and those who make a living out of training have fewer subscribers.

I do not have a crystal ball and I cannot predict the future, Your guess will be as good as mine, but if you are living in the delirium that a vaccine is around the corner and things will be fine after the vaccine, you are heading down the wrong road and you need to start working towards a future whether there is a vaccine on not. A vaccine does not guarantee your industry from restarting neither does it guarantee a humans complete immunity otherwise we would have been free from all diseases & germs. What will really help you is to build physical and mental immunity. The medical industry is still, getting a grip of the new respiratory disease and its all too new to come to any conclusion.



But its not all gloom and this is a time that the industry has come together and EESA (Event Equipment Services Association) has gone national and I urge everyone in our industry that owns rental equipment & services to the professional event industry to join EESA. The benefits are immense and EESA is working on a lot of matters that will benefit our community by representation at FICCI & Indian Chamber of Commerce to represent our point of view. Finally we will also have an association to take up matters/problems related into GST, E-Way Billing by having a body to represent us.  Our representatives of the association will also be able to communicate with other associations or industries to improve working conditions - for example to be able to talk to the hotels and ask them to allow our staff to bring in food and to be able to get a small area to have meals etc. And to talk to Event Companies and insist that proper breaks are given for food timings etc. The benefits are immense! Do visit the website www.eesa.in or DM me at warren.dsouza@gmail.com and I will put you onto the appropriate contacts.

In the meantime, stay safe, stay connected with the world and learn to take whatever comes your way no matter who you are, giants have fallen in these times so there is no need to be hard on yourself. Keep the faith and we shall sooner than later be gigging in venues. Better times definitely ahead!!

Warren D’souza - Founder, Managing Director, & Working Member of Sound.Com
Instagram @warrendsouza
#AudioEvangelist
#SoundGuyForLife


Current Issue : May - June 2022
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