Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Sound Logistics


I have always maintained that the success of a tour sound company lies in the ability to do many gigs back to back and in its ability to do logistics extremely well. For me, logistics begins with minimalistic paperwork but effective marking and standardizing of equipment racks & kit list.

So how does this all really work?

It begins from a decision to start getting organized rather than blaming others for faults we need to fix. It begins right from the time the order is confirmed. We usually start advance planning the kit list, make sure there are no double bookings. In such a scenario we either buy or sub-rent the gear that’s not available. Another major task is figuring out how long it takes to get to the venue with a buffer time of 3 hours for a city gig, 12 hours for a regional one and 24 hours for an outstation show. This only applies to the gear. The crew arriving also follows a near similar schedule and the engineers buffer time is only to make contingencies for flight delays.

Strike-In at the venue is much faster than loading out at the warehouse and the warehouse prep & Load-Out according to me is the most crucial aspect of the event from the perspective of an event company. I can assure you if this is done well and on time, it will ensure a good gig. One has to make a habit out of doing this for a lifetime, and there is no two ways about it.

Trucks & drivers: They are the lifeline of logistics, without doubt. Haven’t we had our fair share of nightmares & heart-burn with them? Mind you, they have very difficult lives with poor infrastructure and bad road conditions. It is a very challenging task and we have to recognize their difficulties even before we start hurling accusations.

Today’s transporters have vehicles and there is no shortage of them. Try and get vehicles of the right payload or well built containers and you shall realize that they are few and far between. Especially, the floor deck of all the vehicles are in appalling conditions. Picture this; the same guy who transports wheat grains also transports your expensive audio equipment.

Our touring duty cycle has increased so much last year that we had issues on our own vehicles, thefts, accidents, hospitalizations & vehicle tyre bursts due to overheating & always had to pay fines due to going over the vehicle payload.

This got us to think a lot about our fleet management & we then started putting systems & processes in place there too. Beginning with GPS trackers on all vehicles. This in itself improved our vehicles tracking & helped our back end staff with stringent monitoring of our transport vehicles. We applied new rules of how many hours in a stretch a driver can drive the trucks. And a maintenance protocol for all vehicles.

Transport via air: At the air cargo terminals, we have learnt that rules keep changing all the time and sending the gear early is always the best solution to avoid delays & heartburn. We have had incidents of airlines sending the gear to the wrong city or off-loading the cargo due to medical equipment being sent on priority (sometimes it’s the case of what they want you to believe, rather than what you need to know). Air cargo is so expensive that if you are disorganized then your profits will be eaten up in flights. Sometimes there is also an element of human error and operational mistakes like not loading the gear in the truck. It’s hard to deal with such situations.

Crew Logistics: Crew travel too can get tricky, I see the biggest cost over-run here because we are always booking airlines at the last minute not because we haven’t allocated the crew but bleed due to the fact that the client’s advances or confirmations came in very late. We sometimes don’t even book tickets till we have received the funds because cancellations are common & this is perilous when you have to book over 8 tickets for a set of crew travelling flights that are over 2 hours. But I find air far much better than train even for the crew if you have booked early enough. This gives them better opportunity to do more work and be more productive on site, reduces fatigue and in commercial terms, the per diem for extra days.

Accommodation is always the simplest thing but we always make bad decisions just to save a few bucks. Our first call to action is to stay closest to the venue. A lower priced, decent accommodation closer to the venue is better than a better place further away. And if the hotel is walking distance then that’s the best place to be in. According to me for the crew, the choice of the place has to be clean bed & bath & if they serve up a good breakfast, the crew is in sorted for start of the day.

Now thanks to aggregators like Ola & Uber, even local transport is a breeze & also a huge cost saving as against having to hire a vehicle for the entire day or probably two on bigger gigs. No brainer here.

Overall, any of our major projects the logistics comes up to nearly 35% of our total billing & you will understand why this concerns me the most. The moral of the story is not compromising on health & safety is subconsciously the motive of this foreword. Cost saving is the secondary aspect here, but important too!


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