Prolight + Sound Shanghai 2020 Deferred

Published 23rd July 2020

To allow industry resources to be focused more precisely, the 2020 edition of Prolight + Sound Shanghai (PLSS), originally scheduled to take place during the final week of October, has been deferred. The move allows industry players to focus their marketing budget and manpower exclusively towards the Prolight + Sound Guangzhou (PLSG) event, particularly those who had decided to exhibit at or visit both events. The two upcoming editions of PLSG will take place in August 2020 and May 2021. 

A sister event of the Shanghai fair, Prolight + Sound Guangzhou was previously postponed from February to August 2020 in the wake of the COVID-19 pandemic. 

Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd, explained: “With the AV entertainment industry still struggling to recover from the impact of COVID-19, channel players require the strongest possible platforms to spur new business. Balancing the considerations of timing and location, it makes sense to pool resources towards two larger scale events: the 2020 and 2021 editions in Guangzhou – China’s core manufacturing base for audio and lighting products. This will not only deliver greater business value for the industry, but it will also allow exhibitors to channel their marketing budgets more effectively.”  

In place of the deferred Shanghai fair, from 28 – 31 October an online conference will take place to provide the industry with extra stimulus as well as support those who cannot travel to Guangzhou.