Boom of the Video Content Creation Industry
Vipin Pungalia, Director -
Professional Segment,
Sennheiser Electronics India.
With ever-increasing online video content consumption in India, the world has witnessed the rise of ‘Online celebrities’ and ‘influencers’. They are the role model of today’s millennials and have a great impact on shaping their perception. With the average of 300 hours of videos uploaded every minute, YouTube has become a launch pad for vloggers. Good content creators have been able to gain attention of masses, millions of followers of these young content creators is a testimony of their ever increasing popularity.
Channels like YouTube and Instagram have become an easy platform for people to showcase their talent and connect with everyone and also get instant feedback in terms of likes and comments. Overall, the worldwide digital video viewers has grown from 372 million to nearly 700 million, a whopping increase of 87%. The time spent on videos also has risen sharply by 120% from 26 minutes per day to nearly an hour which is fuelled by the increasing use of mobile rather than desktop viewing. Globally, 44% of all internet users watch a vlog each month which is why vlogging has become a big business. The digital video advertising budgets are also set to grow at a faster pace than TV counterparts. Hence, youngsters are considering full time vlogging as a serious profession.
As surreal as it may sound, Social media has acted platform to reach out to global audience and create a fortune by creating branded content. They have increased their number of followers, sometimes even exceeding the fan base of a celebrity on social media.
Technology has changed the face of vlogging. Earlier, vlogging was an tough business with multiple recording support and equipment to create good quality video. Creating good quality content use to come at cost. As technology progressed, vloggers forwent the video camera equipment and simply captured variety of content through their smartphones. The smartphone cameras are enabled with features such as image stabilization, low-light recording to produce high quality videos which makes it a perfect partner even for beginners. Smartphones don’t match with the output experience of editing software such as Final Cut Pro or Adobe Premiere Pro, however they allow the vloggers to create in depth videos with minimal investment and faster turnaround time.
With such advancement in the smartphones, the only feature which it lacks is the audio which is not as up to the mark. Vloggers who cook or take interviews or showcase their singing capabilities, regularly face the issue of poor audio quality. Sennheiser has addressed the audio quality concern with the wireless microphone- Memory Mic which connects with a smartphone’s Bluetooth to commence recording. However, the key differentiator with other smartphone-connecting microphones is that Memory Mic records the audio of up to 4 hours in its internal storage and not on smartphone. It eliminates the limitation of always keeping microphone within the smartphone’s Bluetooth range. Through its omnidirectional condenser it records pristine audio. And, when the recording is complete the audio can even be synced to the video through the Memory Mic app. It is an ideal tool for vloggers who seek good quality audio for their creative videos.
While pursuing their passion and by creating unique content, vloggers – be it professionals or amateurs – have an equal chance to connect with their viewers and make a living for themselves in the digital era.