Current Issue : May - June 2022
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Articles May-Jun 2022

PALM SUMMIT Conference & SeminarNew!

Knowledge Quotient at PALM AV-ICN expo 2022
PALM SUMMIT Conference & Seminar

Manufacturers and distributors spend three fruitful days at PALM, exhibiting and showcasing their latest products, but beyond the enticing exhibition stands, are fringe events like the PALM Conference & Seminar Programme that are arguably the most valuable feature of the three days, wherein delegates ... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

Boom of the Video Content Creation Industry



Vipin Pungalia, Director -
Professional Segment,
Sennheiser Electronics India.

With ever-increasing online video content consumption in India, the world has witnessed the rise of ‘Online celebrities’ and ‘influencers’. They are the role model of today’s millennials and have a great impact on shaping their perception. With the average of 300 hours of videos uploaded every minute, YouTube has become a launch pad for vloggers. Good content creators have been able to gain attention of masses, millions of followers of these young content creators is a testimony of their ever increasing popularity.

Channels like YouTube and Instagram have become an easy platform for people to showcase their talent and connect with everyone and also get instant feedback in terms of likes and comments. Overall, the worldwide digital video viewers has grown from 372 million to nearly 700 million, a whopping increase of 87%. The time spent on videos also has risen sharply by 120% from 26 minutes per day to nearly an hour which is fuelled by the increasing use of mobile rather than desktop viewing. Globally, 44% of all internet users watch a vlog each month which is why vlogging has become a big business. The digital video advertising budgets are also set to grow at a faster pace than TV counterparts. Hence, youngsters are considering full time vlogging as a serious profession.

 As surreal as it may sound, Social media has acted platform to reach out to global audience and create a fortune by creating branded content. They have increased their number of followers, sometimes even exceeding the fan base of a celebrity on social media. 

Technology has changed the face of vlogging. Earlier, vlogging was an tough business with multiple recording support and equipment to create good quality video. Creating good quality content use to come at cost. As technology progressed, vloggers forwent the video camera equipment and simply captured variety of content through their smartphones. The smartphone cameras are enabled with features such as image stabilization, low-light recording to produce high quality videos which makes it a perfect partner even for beginners. Smartphones don’t match with the output experience of editing software such as Final Cut Pro or Adobe Premiere Pro, however they allow the vloggers to create in depth videos with minimal investment and faster turnaround time.

With such advancement in the smartphones, the only feature which it lacks is the audio which is not as up to the mark. Vloggers who cook or take interviews or showcase their singing capabilities, regularly face the issue of poor audio quality. Sennheiser has addressed the audio quality concern with the wireless microphone- Memory Mic which connects with a smartphone’s Bluetooth to commence recording. However, the key differentiator with other smartphone-connecting microphones is that Memory Mic records the audio of up to 4 hours in its internal storage and not on smartphone. It eliminates the limitation of always keeping microphone within the smartphone’s Bluetooth range. Through its omnidirectional condenser it records pristine audio. And, when the recording is complete the audio can even be synced to the video through the Memory Mic app. It is an ideal tool for vloggers who seek good quality audio for their creative videos.

While pursuing their passion and by creating unique content, vloggers – be it professionals or amateurs – have an equal chance to connect with their viewers and make a living for themselves in the digital era.

Current Issue : May - June 2022
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