Electrocraft Invests in CODA Audio
Electrocraft acquires new inventory from CODA Audio bolstering their place in the live-events
industry
In a landmark moment for India's live events industry, Electrocraft , a leading name in the
live
sound industry, has made an investment in CODA Audio's advanced sound systems for the first
time.
This marks the debut of CODA Audio's technology in the Indian market following the acquisition by
Electrocraft.
Among the newly acquired items from CODA Audio, Electrocraft now holds 32 tops and 32 subs
for the
main PA. This includes line source array cabinets and small, compact stage in-fills,
referred to as
Hop Sevens. CODA Audio's unmatched combination of size and power sets it apart from other
brands in
this range, making it an ideal choice for Electrocraft. Training for the system was conducted by two
engineers from the UK over two days, and ongoing support is provided by Alphatec, CODA's distributor
in India.
Under the expertise of Electrocraft, known for its four-decade-long legacy of curating live sound
events, the CODA Audio systems were used in the recent Navratri celebration held in Mumbai, where
they performed flawlessly.
The nine-day festival, held in Kandivali, is a pinnacle of festive celebrations in Mumbai,
attracting massive crowds. This year, attendees experienced a spectacular sound experience thanks to
the seamless implementation of CODA Audio's precision-engineered systems. CODA Audio, a
Germany-based company with a global reputation for delivering cutting-edge sound clarity, was the
perfect partner for enhancing the environment of the concert. CODA Audio's performance at the
Singapore leg of Ed Sheeran's Mathematics tour was one of the reasons why Electrocraft looked into
acquiring CODA Audio products, to boost their inventory.
Roger Drego, Managing Director of Electrocraft, expressed his excitement about introducing
CODA
Audio in such a grand setting. "We wanted to try something new this year, and CODA's compact size
and international reputation for delivering impeccable sound quality made it a compelling option.
We're excited to see how it performs in the Indian market—especially on such a big stage. It's a
bold step for us, but we believe that CODA Audio will elevate the entire auditory experience for
both the performers and the audience."
Devasis Barkataki, Founder and Managing Director of Alphatec, CODA's former partner brand in
India,
also praised the success of the collaboration, noting, "We're excited to bring CODA Audio to the
forefront of live music in India, especially at such a highly celebrated event like Navratri. CODA's
advanced waveguide technology offers remarkable clarity and tonal balance, providing the perfect
acoustic setting for live performances. We're confident it will make this year's Navratri concert an
unforgettable experience."
With a reputation built on delivering world-class sound systems for live events, Electrocraft's
acquisition of CODA Audio has set new benchmarks in India's music scene. Known for its extensive
portfolio of elite clientele and its expertise in deploying sophisticated line array systems,
Electrocraft has expanded its horizons by embracing CODA's cutting-edge technology. The powerful yet
compact systems used during the Navratri celebration ensured every beat was felt and heard with
precision, making the event not just a visual spectacle but an auditory masterpiece.
The 2024 Navratri Concert, featuring CODA Audio, will be remembered as a prominent addition to
Electrocraft's repertoire of successful live-events.
Stay tuned for the full story in the next issue of PALM Expo Magazine!