Link SRL Continues To Offer Reliable Solutions For The Indian
Pro Audio Industry
Link USA team with Biren Sheth
Established in 1987,
Link
started with manufacturing and distributing cables, connectors, and other
pro audio accessories. From that day to this one, the company has gradually evolved to being one of
the leading manufacturers of essential audio components around the world, especially in India. This
article outlines Link's journey, from inception to expansion, and how, a partnership with
Circle Pro
Audio and Kiran Sales Corporation puts the brand at the helm of the pro audio landscape in the
country.
In 2018, Link started its journey in India with Circle Pave Global Solutions, which is
a joint
venture between Circle Pro Audio, one of the most sought after Indian Pro Audio brands, and
Kiran
Sales Corporation, which carries a legacy of over two generations in the Pro Audio business,
"India
is currently the fastest growing market for almost all industries and thereby having Increased
demand in the events space, this has in turn added the demand for Pro Audio products including the
complete range of Link products in both the rental and install market", says Biren Sheth,
Managing
Partner- CEO, Circle Pave.
Link Italy with Biren Sheth and Sachit Subramanian
In December 2022, Meyer Sound Labs, USA, approved all Link SRL's Eurocables and LK Connectors
as
standard and recommended products for the global range of Panther Series. Subsequently, in February
2023, HARMAN Group also recognized Link as the official cable supplier for the VTX series. "I
have
used Link and Eurocables for over a decade now, the quality of the cables, their zero-failure rate
and creative engineering solutions have always pushed me towards this brand. I am glad that the
brands of the world have started to recognize this and that we distribute it today in India", says
Sancheth Suvarna, Live Sound Engineer and Managing Partner, Circle Pro Audio.
Currently, Circle Pave Global Solutions has acquired the complete range of Link SRL's Eurocables and
LK Connectors in India, and the company has a network of highly capable dealers across India that
helps manage and expand its reach seamlessly. Apart from Link SRL, Circle Pave Global Solutions also
distributes SKB Cases, GUIL, DirtyRiggers, and ARNO. The partner company, Kiran Sales, also is the
distributor for Riptie, Pressmaster, Partex and dealer for Neutrik and many such brands across
India.
Link S.R.L. or Link Italy has been one of the most prominent, highly engineered, and reliable Pro
AVL supplement manufactures from Italy, holding a legacy of over 35 years. The company has had a
strong base of coming up with innovative engineered products. "We at Link have always believed in
innovation, it's been our core strength in making ourselves as a premium brand in the European and
world markets", says Assunta Fratocchi, Managing Director, Link Italy.
Link team along with their global distributors
"Link was started with a vision for providing a modular connector capable of surviving the harsh
elements of concert touring while at the same time maintaining the precision fidelity required in
the entertainment industry. Inspired by the military and avionics industry, we developed a new breed
of connectors that surpassed all requirements in the industry", comments Marco Piromalli,
Founder
and Current President, LINK.
Not too soon ago, Link also opened its subsidiary to cater to the growing USA Market under the
leadership of veteran audio professional Bob Vanden Burgt. "The ever-growing USA market and the
creative demands that come from audio rental companies, manufactures and install entities always
keeps our technical minds working", says Burgt, Vice President Global Marketing / GM
Americas.
Today, Link has a variety of sub brands under its scope, including LK connectors, Eurocable, PD
Link, DG Link, and Link on Air, and more. The company believes in creating customized and
modern
solutions using the latest technology and protocol language to fit to the current environment.