Current Issue : July - August 2022
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Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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PP Sound Light Production Acquires India's first DiGiCo Quantum 338 system



PP Sound Lights Productions - Prem Bhoir (L) and Prasad Parkar (R)


While many companies have been forced to downsize due to the apparent effects of the pandemic, Mumbai - based PP Sound Light Production have conversely displayed a great deal of growth - in terms of the volume of gigs that the company has commissioned post-lockdown, as well as its ever-evolving inventory thanks to a steady stream of investment into multiple industry leading state-of-the-art technologies and systems.

And the company's latest acquisition of a brand new DiGiCo Quantum 338 system has now earned PP Sound Light Production the distinction of being first equipment rental service company in India to do so.

Making sense of the purchase from a business perspective, Prasad Parkar - Director of PP Sound Lights Production notes, "Almost every musical and large show that comes in for inquiry, specifies DiGiCo; and we've noticed over the past few years that most performers, artists and event producers alike have favoured DiGiCo consoles because of the host of capabilities that they're known to offer. So, we've been pondering the decision to invest in a DiGiCo console system for quite a while now. Fortunately, the availability of the Quantum 338 in India came in at an opportune moment - and this pretty much made it a default option for our purchase consideration, owing to the fact that the console sports an undoubtedly advanced set of features and capabilities. We knew that the being the first in India to acquire the Quantum 338 would not only assure us maximum ROI, but would also allow us the capacity to offer the very best in sound, features, performance, and reliability to our clients and the performing artists that we work with."

Business acumen in tow - the PP Sound Light Production team did invest a sizeable amount of time and effort in researching all about the comprehensive list of technical capabilities offered by the Quantum 338 system; all of which further strengthened the investment decision in favour of DiGiCo. Prem Bhoir - CEO of PP Sound Light Production elaborates, "Prem says: "The Quantum 338 scores really high points when it comes to being ergonomically stylish, functional and powerful. The interface is smooth, friendly, familiar, and adaptive; while also sporting certain functions that are specific to the Quantum range, such as the True Solo function, Spice Rack plugin style native FPGA processing options, and of course, the Mustard and Nodal processing options. The important thing with the Quantum 338 is that it supports DMI Cards and therefore Dante, which enables us with the capacity to provide a network enabled solution for intricately complex events and all types of major productions - from tours to festivals to high-end corporate events. Complete control is made possible through the console and Dante-enabled DQ-Racks. Having said this though, perhaps the most important factor impacting our purchase decision was DiGiCo's ongoing support for its entire product line coupled with the cross-compatibility between older and newer consoles. Therefore, with the DiGiCo Quantum board, we knew that every engineer who comes in to work with us for an event would be comfortable. The operating system is very similar across DiGiCo's entire platform - plus or minus a few features here and there, which means that an engineer can easily adapt to the Quantum 338 console in a matter of minutes, even if they have had little or no experience on the Quantum specifically. So basically, if you know one of their consoles, you pretty much know them all. A cumulate sum of these features means that we're afforded with the unparalleled level of flexibility to deploy the Q338 at FOH or Monitors, while assuring a consistent world-class sonic experience all-through."

In terms of the actual investment itself, PP Sound Light Production have purchased a comprehensive Quantum 338 system set which included a pair of DiGiCo's DMI-Dante 64@96 cards, two compact DQ-Racks, and a host of other I/O cards in addition to the console itself; with the entire purchase process facilitated through Delhi-based Hi-Tech Audio Systems who are the official distribution partners for DiGiCo in India.

With this being PP Sound Light Production's first major purchase from Hi-Tech Audio Systems, Prasad details the experience of doing business with the Delhi-based comprehensive solutions provider, as he states, "When we learnt that the brand has an extremely strong representation in India through its official distributors Hi-Tech Audio Systems, we knew that the entire purchase process - from pre-sales demonstrations to after-sales service and support - would be taken care of with a great deal of care and the utmost level of professionalism. Hi-Tech Audio are revered by many as an industry stalwart with a long-standing reputation of consistent high-quality service, and of course, introducing India to several path-breaking products and technologies in the world of professional audio. And our experience was no different. It was a pleasure doing business with them during the purchase of the DiGiCo Quantum 338 system."

It comes as no surprise that the PP Sound Light Production team wasted no time in deploying their newly acquired DiGiCo Quantum 338 system on-field for an event, as Prem details, "To be honest, our entire team of engineers is really impressed and happy with the purchase; and we couldn't wait for the opportunity to get to use it on field - which we did in a matter of just 2 days after the system was delivered to our office premise."

The system was deployed for a high-end corporate conference and award ceremony which took place at the ultra-luxurious Taj Resort & Convention Centre in Goa; with the event spotlighting scintillating live performances from Indian Idol fame singer Pawandeep and his band of live musicians. The Q338 was deployed as the main FOH console, with Hi-Tech Audio providing on-site technical assistance and support for the event, as the console garnered a lot of praise from the performing artists as well as the guest sound engineer - Rupjit Das - who mixed on the console during the gig.

Sharing his experiential feedback on the performance of the DiGiCo Quantum 338, Rupjit affirms, "I've been doing live sound for nearly five years now and have always preferred using Digico SD series. I like the pre amp, there is good level of warmth in the tone and compression, reverb, etc and the effects are spot on. The end product is always crystal-clear sound. The corporate event in Goa at the Taj Convention Centre was my first time using DiGiCo Quantum 338. Satyam Rajvanshi from the Hi-Tech Audio team was constantly with me and introduced me to the new features on this console, and I thoroughly enjoyed it. I can easily say that this is the most effective, stylish and high on quality console that I have ever used. The nodal processing was very good. I used spice rack (Chilli6) on the master and mustard processing optical compressor, which ensured that the vocals were very smooth and clear. Overall, I'm super impressed."

The console was once again deployed for a high-profile private event in Mumbai that hosted an exhilarating live performance by one of India's most noted bands - A Class Apart. Farhad Daruwalla - one of the country's leading mix engineers and designated FOH in charge of A Class Apart - shares his experience of working on the DiGiCo Quantum 338 system as he asserts, "DiGiCo consoles have been at the top of my preferred console list for the past 12 years. Their SD series consoles were a game changer since day one and now they have taken it a step further with the new generation Quantum desks. Easy to use, flexible workflow, roadworthy reliability, great sounding head amps combined with their premium Mustard and Spice Racks negates the use of any external hardware or plugins for most of my artists. They have noted user feedback about the SD desks and incorporated the changes in these stellar sounding Quantum consoles. A big thanks to PP Sound Lights Productions for the opportunity to use the first Quantum 338 in India and for the flawless techs provided for my artist".

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