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Articles May - June 2024

Witness A Three-Day Colloquium of Technical Genuis New!

PALM Conference Program 2024 to accelerate knowledge transfer, crystallize networking opportunities, and drive insight-laden conversations. read more

Habit (The Bright Spark - Column) New!

In his newest guest column, Viraf Pocha reveals how a small habit, inculcated with discipline, can go a long way in forging an iron-clad career in the events industry. read more

PALM Sound and Light + AV-ICN Excellence Awards 2024 New!

Honouring one-of-a-kind pro audio, lighting, and audiovisual talent in innovation, manufacturing, and distribution in India. read more

Voice Craft Studios Opens Doors In Mumbai New!

PALM Expo Magazine with Vittal S. Gurram, Owner, Voice Craft Studios, explores what makes the brand significant in Indian recording landscape? read more

SoundIdeaz Expands Horizons of Sound Engineering Excellence

In an exclusive conversation, Dr. Pramod Chandorkar discusses the aim behind starting a degree course for sound engineers at SoundIdeaz Academy. read more

ams OSRAM's Best-Selling SIRIUS HRI Lamp and Neolux Lamp Offer Long-Term Reliability

Jenni Beldzik and Antonio Marino share how SIRIUS HRI Lamps and Neolux Lamps from ams OSRAM deliver an ideal solution for lighting designers, artists, and audience. read more

The Stage Is Set For A Dazzling, Resounding, Grand IPL Opening Ceremony

Reynold's Sound & Lighting Services' Team, who was behind the acoustic and lighting setup at Tata IPL 2024 Opening Ceremony, shares how they executed the project in brief. read more

Enveloping A Musical Rhapsody In The Embrace of Light

How Ground Control's Lighting Designer, Naveen Deshpande infused experiential lighting for Anoushka Shankar's India tour. read more

Phoenix Networks + Meyer Sound For Ed Sheeran's +-=÷X Concert

Animesh Mishra, Founder and Director, Phoenix Networks reveals how he planned and commissioned the audio architecture for Ed Sheeran's Mumbai +-=÷x Concert read more


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Giacomo Joins Powersoft as Sales Manager For OEM Solutions


Powersoft has announced the appointment of Giacomo Previ as sales manager – OEM Solutions. Taking up this position at the company in January this year, Giacomo is based at Powersoft’s headquarters in Scandicci, also will travel around the world to be closer to customers. With 25 years of experience, knowledge and credibility amassed at leading companies in the pro audio industry, Giacomo is perfectly poised to join Powersoft’s growing team and build on the company’s success story in sound amplification.

Giacomo joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he was in post for almost 15 years, and was already very familiar with Powersoft’s patented IPAL technology following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.

Commenting on his excitement at joining Powersoft, Giacomo said: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market. Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the exciting new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”

Adds Luca Giorgi, sales and business development director at Powersoft, who oversees the OEM Solutions Division to which Giacomo has been hired: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”

A veteran of the industry with first-hand experience working with OEM customers and complementary products, Giacomo is certain to add huge value - leveraging his network of contacts and extensive knowledge of all aspects of the business to maintain existing and establish new partnerships. Giorgi adds: “With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe; leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution.”


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