Sun Infonet Launches AudioFocus at Bengaluru and Goa
Sun Infonet, Delhi based distributors of Pro Audio and Pro AV has initiated campaign for
promoting its latest brand acquisition Audio Focus. The Company recently made a big splash
in the audio industry with the actual launch of the products at a specially devised programme
in Bengaluru & Goa.
Since the day, Sun Infonet added Audio Focus the Belgian audio maker to its portfolio in mid
Indian summer this year – the announcement coming from the Show Floor of PALM Expo, that the
company had been mapping the growth strategy for the premium audio brand.
Venues Detail
In line with the strategy, Sun Infonet had chosen Bengaluru as a launch pad for the ambitious
programme, organized in association with Sun Infonet’s South India channel partner Reynolds Inc.
at the White Petals Hall on the premises of Palace Grounds. The system set-up here comprised
two sets of seven each ARES 8 line arrays hung from a vertical truss on either side of a central
stack comprising eight MT218 MKII subwoofers, and topped by a pair of FRX 12 enclosures.
As expected, Goa acknowledged as the musically charged city, chosen by Sun Infonet as their
next destination of ‘Audio Focus’. This programme was organized in a scenic, luxury resort
near Porvorim the tourist-potential capital of Goa, to a gathering of potential musical
channel partners.
Here, the set-up comprised a pair of four-each ARES 8 line arrays on either side, centred with
a pair of two-each unit of Mtsub218, topped by a pair of FR-X15 units. In addition, also
roped in a pair of CM 15 two-way stage monitor that is more or less similar specs as FR-X.
“It comprised all those musical buffs that make and matter to musical entertainment not only
Goa, and Western Ghats, but beyond,” ratifies Rohit Reddy, Manager Projects, Sun Infonet.
“We were sure, anyway, of the Goa & enthusiasm,” explains Rohit, “yet, we wanted to test how
these robust systems would be taken; and we stand endorsed,” he says about the impact the
event generated among music circles of the region.
“We do intend to take the impact further, to other regions of the country, with a careful
planning,” clarifies Neeraj. “We plan it in accordance with the flexibilities of regional
partners,” he explains. “There is a tremendous enthusiasm about the brand; we want to make
sure it stays, and true.”
The ARES 8, MTsub218 & FR-X12 Features
The ARES 8 line arrays, said to bring all those benefits of real line arrays complying to the
WST (Wavefront Sculpture Technology) criteria, suitable for a wide range of sound
reinforcement applications from small scale concerts to large theatrical performances.
The system’s Dual 8’’ Faital Pro handles low-mid frequency range while at the same time its
1,4’’ exit compression driver coupled to a waveguide does a smooth top end address.
Compatible with Bi-amp and Powersoft, these systems come with plug ‘n’ play versions too
where it is made with preset, DSPs and Amps from both of them.
“It’s very compact, lightweight and equal to large conventional LAs; a single operator can set
up the full system of eight elements in about ten minutes,” says Felix Remedios, Managing
Director of Reynolds Inc. “That’s just one beauty of the system; there are more.”
The MTsub218 MKII units, similarly, are powerful state-of-the-art subwoofers designed for a wide
range of sound reinforcement applications from outdoor events and concert halls to theatrical
venues where high-end sound quality and return on investment are crucial.
Again, the unit’s Dual 18’’ Faital Pro brings in the efficiency of 106dBspl 1W/1m 2pisr and
a wide bandwidth 40-110Hz @-3dBspl. Power handling of the unit bass is 1400Wrms while its
active version can reach up to 2000 Wrms- based on the high quality Powersoft Digital amplifier,
tagged to it.
The agnostic nature of the MTsub2018 MKII enables it work seamlessly with systems like Lake,
XTA and Q-Sys, besides the preferred Powersoft amps that come with custom presets.
Audio Focus’ Asia Business Director Nicolas Kirsch – who was on site to monitor the system
specs and performance parameters – explained the set-up nuances while interacting with the
programme participants on the ‘experience’ they were through.
The FR-X12, a very compact, 2-way self-powered enclosure featuring 12’’ neodymium speaker in a
bass-reflex enclosure and one 1,4’’ ferrite compression driver coupled to a versatile AF horn.
The unit operates over the nominal frequency range of 55Hz to 20 kHz. Its AF versatile horn
generates 80°x30° asymmetric directivity pattern and is easy to rotate in a few seconds.
The FR-X rigging system allows assembling a horizontal or vertical array with constant curvature.
That the unit’s cabinet is made of first grade Baltic birch plywood, it stays sturdy and robust
even in most challenging outdoor environments.
“We wanted to test it, as a first measure, in front of our target buyers- which is why we chose
this outdoor venue,” reasons Felix on the choice of the location for the occasion. “The systems
are powerful, and more reasonably priced; we are glad we have a brand now, equal to systems of
larger size and stacks, but low on price.”
“Audio Focus is a brand renowned for premium performance,” explains Neeraj Chandra, Director of
Sun Infonet, who was on site to ensure the first splash made the right impact.
Visibly glad with the enthusiasm shown from the musical buffs around, the Sun Infonet Director
said that they have planned for a series of similar programmes across the country for the
aggressive promotion the brand.