Altman Lighting Appoints Jaime Friedstadt as International Sales Director and JR Chai as Asia-Pacific Sales Director
In a move to expand their International sales division, Altman Lighting has announced the
appointment of Jaime Friedstadt as their new International Sales Director. With a wealth
of knowledge in both the architectural and entertainment lighting industries, Friedstadt
will now manage the Altman Lighting sales channels in the Caribbean, Latin American, European,
Middle Eastern and African markets.
“With the expansion of our product offerings and our growth in a worldwide market, we are very
fortunate to have Jaime join us to reinforce our efforts and expand our market presence
accordingly,” stated Julie Smith, Altman Lighting General Manager.
Friedstadt has over 20 years of experience providing quality sales support and generating
client relationships for a number of entertainment and architectural lighting manufacturers.
Prior to joining Altman Lighting, Friedstadt worked with Chauvet Lighting, Philips Vari-Lite,
Philips Strand Lighting and Hubbell Lighting.
“The global lighting markets are expanding exponentially with the introduction of many
ground-breaking and energy-efficient lighting technologies,” said Friedstadt. “When reviewing
both the current and upcoming solutions provided by Altman Lighting, I am confident we will be
able to expand our multinational client relationships and further strengthen our position as a
market leader.”
Continuing expansion of International Sales, Altman has appointed industry-veteran Jimmy “JR” Chai
as the new APAC Sales Director. Chai will oversee all sales channels across Asia, Australia and
New Zealand, while strengthening key relationships with distributors, dealers and lighting
professionals throughout the region.
“We are very fortunate to have him join our sales team to strengthen our client relationships,”
stated Julie Smith, Altman Lighting General Manager.
Having most recently worked as the EAP Head of Projects for ARRI Asia, Chai has also served as the
APAC Sales Manager for Philips Entertainment, as well as the Chief Technology Officer for 5 Star
Media in China. As a graduate of Loughborough University, Chai joins Vice President of North
American Sales Nick Champion and EMEA/Latin American Sales Director Jaime Friedstadt to complete
the Altman Lighting International Sales division.
“Over the last several years, the Asia-Pacific market has experienced a sustainable growth in the
architectural and entertainment lighting industries,” said Chai. “Knowing the history behind Altman
Lighting, and the passion behind the leadership team, I am very excited to be joining their
International Sales division and I look forward to continuing to build on our strong client
relationships.”