New Genelec Experience Centre Opens in Bangalore
Following the remarkable success of the Genelec Experience Centre, which opened in London last summer,
the concept of bringing state-of-the-art demonstration facilities direct to Genelec customers has
spread to Bangalore, India, where a new Experience Centre has just been unveiled. Situated on the
prestigious St Mark’s Road, the downtown showroom has been created in partnership with Genelec by
regional AV specialist - The Audio Video People. Inside, visitors can select their own source material
and evaluate a wealth of Genelec monitors in stereo, surround and immersive audio configurations.
The opening of this new facility is intended as the latest step in a long-term plan to upgrade existing
high-end showrooms worldwide to reach Experience Centre status, and additionally to develop other
Experience Centres at brand new locations over the coming months.
“The Experience Centre in London has proven to be a tremendous success, appealing both to existing
Genelec customers and those who are yet to install our products in their studios, homes and businesses,”
said Genelec’s Clifford Pereira, who worked alongside The Audio Video People during the development of
the new Centre. “This new facility in Bangalore continues this comprehensive approach to showcasing
Genelec products, and we expect it to generate a lot of interest as both The Audio Video People and
Genelec spread the word in the months to come.”
Established in 1987, The Audio Video People is counted among India’s most respected audio providers,
with a distinguished track record in supporting Genelec customers. A strong engineering background and
service facility means that the company is frequently enlisted to work with architects, interior
designers, systems integrators and other stakeholders to help deliver the perfect balance between
aesthetics, acoustics and audio delivery. It previously opened a successful Genelec retail showroom,
also in Bangalore, in 2013.
In development for more than a year, the new Experience Centre entrance showroom features an extensive
selection of Genelec Professional, AV Install and Home Audio products to fulfil both reference and
listening requirements. “The aim with this room was to give visitors as broad an overview of the
Genelec range as possible in the space available – hence a selection of products that covers a
lot of bases within the current line-up of monitors and subwoofers,” explained Farooq Pasha from
The Audio Video People. Included within the room are the newly launched ‘The Ones’ family of coaxial
point source nearfield monitors, comprising the 8331, 8341 and 8351. In addition, visitors can audition
monitors from the 8000 Series, the G Series and the AIW25 in-wall speakers.
A second inner room provides the main hands-on demonstration space – designed to facilitate
configurations up to 5.1.4 Dolby Atmos – where the set-up includes three 1238A large-format
monitors accompanied by six 8350A compact nearfields and a 7073A subwoofer. This SAM system
can be configured and calibrated thanks to the use of Genelec’s powerful GLM software
application.
“The wide range of products in this new Experience Centre covers all applications in the latest
formats and with the ability to suit any type of ambience or room size,” added Pasha. “We have a
distinguished clientele that covers the ‘who’s who’ of South India, and we have provided high-end
audio solutions to homes, offices, restaurants, gymnasiums, studios and entertainment facilities.
This Experience Centre will be an invaluable asset as we seek to reach even more customers in these
and other markets.”
In celebration of the opening of the new Genelec Experience Centre, The Audio Video People are presenting
a programme of special events, open days, seminars and more, over the coming months.