Audio Technica announces SKE AUDIOTECH as New Professional segment Distribution Partner for India

Audio Technica has announced SKE AUDIOTECH as its new Professional segment Distribution Partner for India. Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. A-T now creates high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use.

Mr. Lovely Arora, SKE Audiotech-Business Head said, “SKE Audiotech is a new company under SKE Group, which has vast legacy in distribution business with more than 25 years of experience in MI, PA market. Utilizing our extensive dealer network, we are able to rightly justify Audio Technica positioning in the Indian market. Our unified policies and rapport with our dealers leads to continuous growth of the distributed brands and Audio Technica was right in conjunction to our brand requirement for MI, PA, Broadcast markets.

Pleased with the partnership, Mr. Rahul Gulati, Director- SKE Group commented, “We are proud to be associated with Audio Technica for Professional Audio market and catering to MI, PA, Studio and Broadcast market in India. The brand itself is among the top microphone/headphone brands worldwide and we are extremely excited to work for the growth of Audio Technica business in India.”

“The new partnership with SKE Audio Tech will mark a strong presence of Audio Technica in India. There is immense scope with this partnership and we will be also launching AT One wirless system for MI,PA market through SKE Audiotech,” added Vinoy Prem, Business Development Manager, Audio Technica (Pro-India Region).