Matthias Jung, Global Sales Manager Shares Insights on ams
OSRAM's Position in the Current Market
A-Pro Lighting sparks Bharat Mandapam International Exhibition-Convention Centre, New Delhi with
XMLite LLP 450
As Matthias joined ams OSRAM in 2007, their most important products like SharXS, Lok-it! and
subsequently SIRIUS HRI were introduced, and these products still steer the entertainment business
today.
With so much to learn, Jung sparked passion for understanding the needs of the diverse base of
customers and for bringing that knowledge back to the development teams. He stated, "Where my
passion for entertainment lighting has not changed over these years, the market certainly has! In
the early years, our competition was clearly other lamp manufacturers, and we focused on building
our product portfolio with high performance products of the best quality to take the No. 1 position
in our markets."
The strong family brands like Lok-it! SharXS, SIRIUS HRI, and XBO, along with ams OSRAM's
strong
halogen portfolio are a testament of that focus, hard work, and dedication to the customer. The
company has kept a global focus to ensure strong development and sales teams in growing areas such
as China.
It's clear that LED products continue to grow and play a strong role in various areas of
entertainment lighting, specifically at the OEM level. The industry also knows that traditional
lamps are still critical to the customers with many stationary fixtures and moving heads for studio
and touring purposes are still in wide use with a significant demand for replacement lamps.
"So, our mission is still clear - to maintain a No. 1 position in entertainment lamp sources and
continue to support our customers with a broad portfolio to meet their needs," says Jung.