Sound Achieves New High With Strings & Notes
Trimac Products Open New Musical Instruments and Pro Sound Gear Store In Andheri, Mumbai
Strings & Notes opens new doors for musicians and sound engineers with an array of pro musical
instruments and sound gear on display in Andheri, Mumbai
Trimac Products Private Limited, one of India's leading distributors of pro audio and musical
instruments, recently inaugurated a musical instruments and pro sound gear store in Andheri, Mumbai.
The store, named Strings & Notes, is designed to be a haven for exquisite products and instruments
and to cater to the increasing demand from musicians and sound engineers for an exploratory space to
discover a whole new world of sound and music.
Strings & Notes envelopes the ambience that makes a music store appealing to the senses. Just as the
visitor turns left upon entering the store, a black art frame catches the eye - with the words ‘You
are exactly where you need to be' etched onto it in dazzling LED lights. But what steals the show is
the good old grand classic piano from Samick, poised with a grandeur that befits a musical
instrument of its calibre. The walls of the store are immersed in soothing greys with the imagery of
various musical notes embedded on it, with accents of red punctuating the interiors through photos
of well-known musicians, artists, and sound engineers.
Ravi Ranjan, CEO, Trimac Products, strike a pose with Smita Rai, Deputy Project Director, PALM Expo
and Editor, PALM Expo Magazine at the Strings & Notes' newly-opened store
The store is more than a typical musical instruments store. Visitors can explore an entire section
of studio products from eminent brands such as Audix, dB Technologies, Yamaha, HK Audio, Adam
Audio,
Prism Sound, Rode, M-Audio, KRK Systems, Mackie, Steinberg, and the likes - right from
studio grade
headphones and microphones to speakers, mixers, and amplifiers. A dedicated studio room at the back
of the store, designed as an experience centre for sound engineers and musicians, is a reflection of
the well-rounded approach from Strings & Notes to deliver a wholesome acoustic experience to the
visitors.
Pankaj Agrawal, Managing Director, Pankaj Kumar, COO, Ravi Ranjan, CEO, Ramal Kant, Manager Sales -
Broadcast/ Projects from Trimac Products look happy and proud at Strings & Notes' inaugural event
Talking about Trimac Products foraying into the B2C segment with Strings & Notes, Pankaj
Kumar, COO,
Trimac Products, commented, "Until now, we were involved in a B2B business. But, we just started
with a B2C endeavor with our first retail store in India, which is one-of-its-kind for the musical
objects and instruments. Right now, for us, this store it is just like a baby. We are aiming at
making it grow to its fullest potential and beyond. For this, we need your support."
A slew of musical instruments adorn the walls and shelves of the store, from colourful guitars, drum
kits, and pianos, with musicians and artists stepping in and trying out a tune on the instruments of
their choice from an array from brands like Gibson, Gibson Custom, Johannes Seiler, Orange
Amplification, Maestro, Kramer, Greg Bennet Design, Steinberger, Levy's, Magma Strings, Strings
GK,
Epiphone, Neptune, Gatorcases, Samick, Medina Artigas Strings, and more.
Inside Strings & Notes: A demonstration of premium musical instruments within the four walls of the
store
Echoing Strings & Notes strategy to capture the Indian market with not just musical instruments, but
also pro audio/studio products, Kumar further shared that even though the store is geared at
focusing on Musical Instruments, it does have an entire dedicated section for studio products, "The
focus of this store will be on Musical Instruments. However, we have a lot of studio products as
well. We have M-Audio, Adam Audio, and the likes. Now, here we have the entire family of guitars
from Gibson, acoustical upright pianos from Johannes Seiler, and more. So, in a gist, we started
with studio products. Now, we also have musical instruments, and we are also planning to start with
Live PA - think line array systems, powered speakers, et al. In this category, we are the
distributors of dB Technologies and HK Audio."
Norwendy Destavian, Senior Manager, PT. Samick Indonesia, expressed his elation at being able to
reach out to a concentrated customer base in India through Strings & Notes and concluded, "At this
time, we are trying to reach out to a larger customer base, especially in India with Strings &
Notes. Our grand piano here from Samick is a reflection of that effort. We are very happy to be in
India and being able to support the Indian music industry."