PALM Expo Magazine
Sound · Light · Audio Visual
Trimac Products Private Limited, one of India's leading distributors of pro audio and musical instruments, recently inaugurated a musical instruments and pro sound gear store in Andheri, Mumbai. The store, named Strings & Notes, is designed to be a haven for exquisite products and instruments and to cater to the increasing demand from musicians and sound engineers for an exploratory space to discover a whole new world of sound and music.
Strings & Notes envelopes the ambience that makes a music store appealing to the senses. Just as the visitor turns left upon entering the store, a black art frame catches the eye - with the words 'You are exactly where you need to be' etched onto it in dazzling LED lights. But what steals the show is the good old grand classic piano from Samick, poised with a grandeur that befits a musical instrument of its calibre. The walls of the store are immersed in soothing greys with the imagery of various musical notes embedded on it, with accents of red punctuating the interiors through photos of well-known musicians, artists, and sound engineers.
Ravi Ranjan, CEO, Trimac Products, strike a pose with Smita Rai, Deputy Project Director, PALM Expo and Editor, PALM Expo Magazine at the Strings & Notes' newly-opened store
The store is more than a typical musical instruments store. Visitors can explore an entire section of studio products from eminent brands such as Audix, dB Technologies, Yamaha, HK Audio, Adam Audio, Prism Sound, Rode, M-Audio, KRK Systems, Mackie, Steinberg, and the likes - right from studio grade headphones and microphones to speakers, mixers, and amplifiers. A dedicated studio room at the back of the store, designed as an experience centre for sound engineers and musicians, is a reflection of the well-rounded approach from Strings & Notes to deliver a wholesome acoustic experience to the visitors.
Pankaj Agrawal, Managing Director, Pankaj Kumar, COO, Ravi Ranjan, CEO, Ramal Kant, Manager Sales - Broadcast/ Projects from Trimac Products look happy and proud at Strings & Notes' inaugural event
Talking about Trimac Products foraying into the B2C segment with Strings & Notes, Pankaj Kumar, COO, Trimac Products, commented, "Until now, we were involved in a B2B business. But, we just started with a B2C endeavor with our first retail store in India, which is one-of-its-kind for the musical objects and instruments. Right now, for us, this store it is just like a baby. We are aiming at making it grow to its fullest potential and beyond. For this, we need your support."
A slew of musical instruments adorn the walls and shelves of the store, from colourful guitars, drum kits, and pianos, with musicians and artists stepping in and trying out a tune on the instruments of their choice from an array from brands like Gibson, Gibson Custom, Johannes Seiler, Orange Amplification, Maestro, Kramer, Greg Bennet Design, Steinberger, Levy's, Magma Strings, Strings GK, Epiphone, Neptune, Gatorcases, Samick, Medina Artigas Strings, and more.
Inside Strings & Notes: A demonstration of premium musical instruments within the four walls of the store
Echoing Strings & Notes strategy to capture the Indian market with not just musical instruments, but also pro audio/studio products, Kumar further shared that even though the store is geared at focusing on Musical Instruments, it does have an entire dedicated section for studio products, "The focus of this store will be on Musical Instruments. However, we have a lot of studio products as well. We have M-Audio, Adam Audio, and the likes. Now, here we have the entire family of guitars from Gibson, acoustical upright pianos from Johannes Seiler, and more. So, in a gist, we started with studio products. Now, we also have musical instruments, and we are also planning to start with Live PA - think line array systems, powered speakers, et al. In this category, we are the distributors of dB Technologies and HK Audio."
Norwendy Destavian, Senior Manager, PT. Samick Indonesia, expressed his elation at being able to reach out to a concentrated customer base in India through Strings & Notes and concluded, "At this time, we are trying to reach out to a larger customer base, especially in India with Strings & Notes. Our grand piano here from Samick is a reflection of that effort. We are very happy to be in India and being able to support the Indian music industry."