Focusrite Plc Acquires OutBoard Electronics And TiMax
Immersive Audio Solutions
The acquisition aims at aligning with the Group's strategy of expanding the core customer base,
foraying into new markets, and increasing lifetime value for customers.
TiMax and OutBoard directors Robin Whittaker and Dave Haydon announced
their company, Sheriff
Technology Ltd, has joined premium UK audio product innovators Focusrite Group PLC. as part
of the
group's growing Audio Reproduction division, alongside Martin Audio, Linea Research and Optimal
Audio. The acquisition includes the pioneering TiMax spatial audio and showcontrol products, plus
the ubiquitous OutBoard rigging control and electrical safety test products.
Whittaker and Haydon will stay with the company, as will their existing business development, R&D,
PR and manufacturing colleagues, with the additional support of expanded sales, marcoms and
applications resources leveraged from the considerable experience and reach offered by the Focusrite
Group. This provides existing TiMax and OutBoard motor control distributor and dealer networks with
enhanced proactive sales promotion, application and training resources and creates opportunities for
additional trading partners in new markets and territories.
OutBoard directors Robin Whittaker and Dave Haydon commented, "We're delighted to be joining a team
of such passionate audio people and a company with the pedigree and imagination of Focusrite. The
new arrangement is ideal to help our exceptionally powerful TiMax products ride the current
immersive wave into new and diverse applications and territories. and assures confidence for future
developments in existing core markets. And for OutBoard-branded products, Focusrite have interesting
new ideas to expand the existing tech concepts, especially in rigging motor control, while
continuing to maintain and grow the belt 'n braces appeal that has made them so successful."