Shure Announces Agreement to Acquire Ab Wavemark Oy
Shure, one of the leading global manufacturers of audio solutions, has announced that an
agreement
has been reached for it to acquire Ab Wavemark Oy, a leader in software products for theatre,
film,
TV, broadcast, and content streaming applications. The acquisition will add Wavemark's products to
Shure's professional audio portfolio.
"The acquisition of Ab Wavemark Oy will further underscore Shure's commitment to providing our
professional audio customers with innovative solutions that enhance workflow," says Nick
Wood,
Senior Director, Wireless Category, at Shure. "We are excited to expand our portfolio with
cutting-edge and customer-centric solutions that enable creative productions across theatre,
broadcast, and content creation."
The forthcoming acquisition further strengthens Shure's strategic investment in software by
providing audio technicians with the tools needed to inspire confidence and remove guesswork. The
newly expanded software offering will be positioned alongside award-winning applications in Shure's
portfolio like Wireless Workbench (WWB) 7. Together, WAVETOOL and WWB provide audio engineers with a
comprehensive set of tools to manage RF and monitor all audio sources throughout a production, from
pre-show planning to monitoring and listening during the show for flawless audio performance.
WAVETOOL's Revolutionary Audio Monitoring Capabilities
WAVETOOL is an audio and listening application that provides critical, comprehensive monitoring for
audio professionals. WAVETOOL's early detection of potential audio problems, streamlined
communication capabilities with the sound team, and its centralization of monitoring
functionalities, helps professionals monitor high-stakes productions with confidence.
1. Centralized Monitoring. Compatible with the most popular RF receivers from multiple
manufacturers, users can effortlessly monitor up to 128 channels from one screen.
2. Made for High-Stakes Productions. The custom-built algorithm automatically highlights
faulty
sound sources, so technicians can identify and rectify issues immediately. Audio professionals rely
on WAVETOOL for the most demanding productions, including West End and Broadway plays, along with
top-tier live sound, reality TV, and sporting events.
3. Optimal Convenience. The WAVETOOL mobile app enables audio engineers to move freely around
the
stage while streaming audio directly to their iOS devices. The chat functionality encourages front
of house and stage technicians to quickly and effectively communicate transmitter issues with one
another so they can be addressed in real time.
4. Compatible with several Shure systems, including Axient Digital, ULX-D, SLX-D, Axient
Analog, and
UHF-R.
Innovation with WTAUTOMIXER V2
For podcasters, content creators, and broadcast audio engineers, the WTAUTOMIXER V2 plug-in offers
seamless sound-mixing capabilities and automatically balances volume across multiple microphones
while intuitively turning down non-active microphones for crystal-clear audio. It's the ideal choice
for talk shows, discussion panels, and houses of worship, as it ensures excellent audio recording
and streaming experiences, no matter the number of speakers.
This upcoming acquisition aligns with Shure's continued focus on delivering cutting-edge audio
software solutions that meet the diverse needs of the professional audio market.