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Articles January-February 2025

TOP 50 Products in Global Pro Audio and Lighting New!

The year 2024 has seen a surge of groundbreaking innovations in pro audio and lighting. The PALM Expo Magazine Team presents the Top 50 Products of 2024, in no particular order, highlighting standout technologies across rental, install, studio, PA sound, and professional lighting in the Indian subcontinent. read more

Illuminating the Magnetic Fields Festival New!

The 10th anniversary of the Magnetic Fields Festival in Rajasthan showcased an immersive lighting design powered by Martin Lighting. read more


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Symetrix Inc. Partners with Alphatec In India for Seamless Distribution Services



Symetrix Inc. partners with Alphatec to establish and expand presence in the Indian AV market

US-based Symetrix Inc., a leading provider of high-performance audio hardware, software, and AV control systems, has announced its expansion in the Indian market. In a move to solidify its foothold in India, Symetrix Inc. has signed a strategic distribution partnership agreement with Alphatec. This strategic partnership aims to strengthen Symetrix's presence in the dynamic Indian AV market while fostering innovation through close collaboration with Indian partners and customers.

Founded in 1976 in a recording studio in Seattle, U.S, Symetrix Inc has built a reputation for innovation, sound quality, and craftsmanship. With its focus on craftsmanship, performance, and the most significant degree of customer satisfaction while adhering to their values, the company's award-winning technical support and customer care ensure that customers receive the highest level of service.

Talking about Symetrix's collaboration with Alphatec, Jim Newhouse, Director of International Sales, Symetrix Inc, said," We are excited to bring our cutting-edge audio solutions to India. The size and the growth velocity of the Indian AV industry make India an important market for us. We are also thrilled to collaborate and fuel our strength with Alphatec to offer deliver a high-performance audio experience to our customers."

Regarding the association, Devasis Barkataki, Founder and Managing Director of Alphatec, said, "Symetrix's track record of innovation and commitment to delivering high-performance AV solutions align perfectly with our values and goals. Together, we aim to empower the Indian AV market with cutting-edge technologies and provide our customers with superior audio hardware, software, and AV control systems. This collaboration represents a significant step towards revolutionizing the industry and meeting the unique demands of our Indian customers."

By combining Symetrix's expertise in AV technology with Alphatec's local market knowledge and network, the collaboration aims to provide enhanced support and superior AV solutions to customers in India. This partnership further aims to offer enhanced accessibility to a diverse range of high-quality audio products, namely the xIO XLR-Series, the T-7 Glass touchscreen, and the AV-Ops Center remote monitoring platform.

As Symetrix continues to expand its global footprint and drive innovation, customers can expect a continued focus on research and development, ensuring the delivery of advanced AV processing and control solutions. The company remains dedicated to upholding its reputation for excellence and providing award-winning technical support and customer care to clients worldwide. Prominently known for engineering audio tools that deliver studio-quality sound, Symetrix Inc is a 40+ year old brand and sold in over 60 countries.

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