Ayrton Welcomes Vardhaman Megatech as its New Distributor for
India
L to R: Kekul Sheth, Jeff Mandot, Vicky Pereira, and Rashmi Shirpute
Ayrton announced the appointment of Vardhaman Megatech (VMT) as its new, exclusive
distributor for
India.
VMT is a leading professional audio and lighting distribution company with a family history
that
spans 6 generations from its formation in 1807. VMT's thriving professional audio and lighting
business was first introduced in 1958 and operates through a retail division (VMT Retail) of 13
nationwide stores/offices, an enterprise division (VMT Enterprise) specialising in serving corporate
clients and institutions, and a distribution division (VMT Distribution) that represents some of the
world's leading brands in professional audio and lighting.
"We are thrilled and honoured to be Ayrton distributors," says VMT's Country Head for Distribution
Sales, Kekul Sheth. "Ayrton's reputation for innovation, quality, and excellence in the
professional
lighting industry is second to none, and we are excited to bring their exceptional product range to
our customers," adds Kekul.
"The growth of the entertainment and event industry in India, coupled with the rising demand for
high-quality productions, creates opportunities for innovative lighting solutions. Ayrton is
renowned for pushing the boundaries of technology and design, and their product range aligns
perfectly with our commitment to offering cutting-edge solutions to our customers. We are confident
that Indian lighting professionals, event organizers, and production companies will appreciate the
unmatched quality and capabilities that Ayrton fixtures offer.
"We believe that the partnership with Ayrton will strengthen our position in the professional
lighting industry in India and enable us to provide our customers with innovative lighting solutions
that meet their highest expectations," adds Jeff Mandot, Director Sales, VMT.
"We are so happy to welcome VMT into the Ayrton distribution network," says Michael Althaus,
Ayrton's global sales director. "VMT's exceptional customer service and technical knowledge,
combined with their total commitment to supporting their customers throughout their Ayrton journey,
will ensure VMT customers have all the necessary resources and expertise to make the most of
Ayrton's innovative technologies in achieving their creative vision. We are looking forward to
seeing the outcomes from this exceptionally creative region."
VMT's immediate plans to develop the Ayrton brand include targeted marketing campaigns, online
promotions, and participation in industry events to raise awareness. "We will organize training
workshops to educate professionals on Ayrton's advanced technologies and collaborate with designers
and production houses to showcase Ayrton fixtures transformative capabilities in high-profile
projects," confirms Kekul.