Sennheiser Group invests in its Pro Audio, Business
Communication and Neumann. Berlin Business Units
Sennheiser will now once again be concentrating fully on the professional business.
With its three
business units, Pro Audio, Business Communication and Neumann.Berlin, the Sennheiser Group aims to
achieve sustainable growth and further expand its strong global position as a provider of
professional audio solutions. The Consumer Electronics business that was previously part of the
Sennheiser Group has been fully transferred to Sonova Holding AG - one of the providers of
hearing
solutions - effective March 1, 2022.
"In the future, we will focus our resources and financial strength on our Pro Audio, Business
Communication, and Neumann business units. Here, we plan to grow at an above-average rate, further
expand our position in the global market, and successively extend our business areas," explains
Daniel Sennheiser, Co-CEO of Sennheiser. "From now on, we are looking forward to working even
more
closely with our customers in the professional sector and being even closer to the market. This is
where we will leverage all of our knowledge and extensive expertise as one of the world's leading
companies in the audio industry," adds Andreas Sennheiser, Co-CEO of Sennheiser.
In recent years, the Sennheiser Group has laid all the foundations for a successful future as a
professional audio company. "We have transformed the company and - despite the pandemic - can look
back on a very successful financial year: we were not only able to meet our sales targets for 2021
in all business areas, but even exceeded our own expectations despite the fact that the event
industry in particular remained characterized by uncertainty for the second year in a row due to the
Covid-19 pandemic," comments Daniel.
Describing the Sennheiser Group’s clear goals for the future Andreas explains: "As a family-owned
company, we want to grow sustainably through our own efforts. To achieve this, we are investing
significantly in our three business units."
In the Pro Audio unit, the audio specialist plans to continue to exceed the high expectations of its
customers in the live and broadcast business with reliable audio solutions and first-class sound
quality. The range will be expanded with complementary software solutions for optimal workflows.
Sennheiser sees growth opportunities particularly in the fast-growing markets for semi-professional
applications, such as audio-for-video.
In the Business Communications unit, Sennheiser will expand its portfolio of audio solutions for
universities and corporate meeting rooms in the coming years. The goal is to be present with
Sennheiser products in most the world's lecture halls and meeting rooms and to offer customers
solutions that are not only audibly better and easier to use, but in particular address the
challenges of hybrid working and learning.
With its products, Neumann.Berlin is a brand for studio-quality audio solutions. This business area
is to be expanded in the future with a strong focus on digital workflows and extended software and
service solutions, as well as with new product offerings, for example for close miking of
instruments. Growth opportunities also arise from new customer requirements in the areas of mobile
working, streaming, and immersive audio.
With Sonova - a provider of hearing solutions - Sennheiser has found a strong partner who has fully
taken over the Consumer business and will further expand it. Following the sale, Sennheiser and
Sonova's Consumer Hearing business will operate together under the Sennheiser brand umbrella. A
long-term license agreement has been agreed with Sonova for the use of the Sennheiser brand.