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Articles September-October 2024

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Mowzz Entertainment Marks 33 Years with Landmark Investments



L to R Prakash Savio and Zakir Alladin with Their Celto Acoustique system (left) and L Acoustics Gear (right)

Hyderabad-based Mowzz Entertainment, a prominent rental solutions provider for live events in southern India, has commemorated its 33rd anniversary with a significant technological upgrade. The company has expanded its inventory with advanced equipment from globally acclaimed brands L-Acoustics and Celto Acoustique, solidifying its reputation as a leader in live sound production.

The centrepiece of Mowzz Entertainment's investment is the L-Acoustics K Series, renowned for its world-class performance in large-scale events. The company has acquired 12 units of the K2 line array modules, each featuring 3-way active dual 12" drivers, and 8 KS28 reference subwoofers, which boast high-power dual 18" drivers. This combination ensures exceptional sound clarity, power, and reliability tailored to the demanding requirements of premium events.

"This combination perfectly delivers the kind of world-class sonic performance, power, clarity, and reliability that meets the demanding needs of premium large-scale events and world-class artists that Mowzz serves on a regular basis," stated Zakir Alladin, founder director of Mowzz Entertainment.

In addition, Mowzz has integrated 12 units of the L-Acoustics KARA II line array modules into its portfolio. These 2-way active dual 8" modules offer exceptional flexibility and coverage, enabling versatile configurations for various event scenarios. The investment also includes robust LA12X power amplifiers and the LA-RAK II AVB touring rack for advanced routing and consistent power output.

Prakash Savio, partner and head of technical production at Mowzz, highlighted the alignment between Mowzz and L-Acoustics: "A strong commitment to superlative performance and reliability, coupled with an unmatched passion for pushing the envelope of sonic excellence, is what we at Mowzz share in common with L-Acoustics!" He added that joining the exclusive network of L-Acoustics users offers significant benefits, including access to advanced products and growth opportunities.

Mowzz Entertainment is also among the first adopters of the Celto Acoustique isoRAY system in India. The new acquisition includes 16 units of isoRAY10+ loudspeakers and 8 CSW221 dual 21" subwoofers. This system combines compactness, aesthetic design, and performance, making it ideal for niche markets demanding high-end sound solutions.

"The system is extremely lightweight and compact, which makes it perfect for logistics; and its overall performance value is exceptional across key metrics like power output, coverage, directivity, and tonality," said Prakash Savio.

Complementing the sound upgrades, Mowzz Entertainment has enhanced its backline inventory. The additions include a Pearl Reference 9-piece drum kit with Zildjian K Custom cymbals, Yamaha Montage keyboards (M6, M7, M8 models), and guitar amplifiers from Mesa Boogie. This expansion ensures comprehensive support for live performances and studio sessions.

The L-Acoustics equipment was procured through Hi-Tech AVL, the official distributor of L-Acoustics in India. Zakir Alladin acknowledged the role of a recent L-Acoustics meet organised by Hi-Tech AVL in affirming their investment decision. "We've already seen an uptick in business opportunities thanks to the investment, with new clients eager to leverage our upgraded capabilities," he noted.

Reflecting on the company's broader vision, Zakir said, "Our investments are not just about staying current; they're about setting the stage for the next 33 years. We want to lead the way in India's live event industry, and this is just the beginning."

By aligning with cutting-edge technology and expanding its offerings, Mowzz Entertainment continues to elevate its status in the competitive live sound industry. The company's strategic investments underline its commitment to excellence and its role as a pioneer in professional sound solutions.

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