Current Issue : May - June 2022
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

The Sharp End

China manufactured lighting gear is becoming a staple on Indian live stages. But what are the repercussions (or not)! Seasoned lighting designer Atul Sonpal discusses the consequences of being at the sharp end of the business.

In recent years, the Indian lighting industry has seen a tremendous growth. A decade ago, we had to rely on international lighting designers for many shows because India had only a handful of designers (including me). We would design lighting for International artistes in India, as well as Indian artistes touring abroad. I have gone to Australia for AR Rahman shows and have done lot of shows all around the world, which are very much in tandem with international standards.

In terms of inventory, all the equipment had to be sourced from Mumbai at one point in time. But, today almost every tier 1 city has its own cluster of lighting distributors and engineers, who are capable, well equipped and trained enough to deliver whatever is needed for the show. Even in non-metro cities like Indore, Nagpur and Pune, the growth of the industry is very much visible.

There was a time when laser lights were not easily available in the market, but today, the Indian market has an array of choices. Technology too is evolving rapidly with regular updates on products.

Challenges

Although the lighting industry is on the upward curve with continuous growth, there are certain roadblocks, with budget constraints being one of them.

Lighting is the life of every show; every big stage requires a lot of lighting, which cannot be compromised. Every client wants a great show with great lighting effects on stage, but no one wants to pay for it. Very few shows in India have the kind of budget, which would allow us to use only branded equipment. This is the reason why some of the better products from major brands are missing from rental inventories.

In order to meet the requirements and expectations of the client, lighting rental companies have to choose cheap Chinese products over good branded products.

Years ago, I was charging Rs 50 to 60 lakhs per award night, but now I am doing those same shows for 10 lakhs, because of budget issues. The first thing that every client says is I do not have the budget, but they all want a good show. In order to match their tastes and requirements, we have to use Chinese products.

Nevertheless, the industry is evolving gradually and many suppliers are demanding good quality equipment. In the next couple of years, India will witness a shift to quality products.

The other major challenge is the limited set-up time we get. Even for big EDMs and Music Festivals, we get only one night for set-up, in which we have to complete the loading, trussing, light installations, cabling, testing, take care of work force, security & safety measures etc. We have to do this in a very short span of time so that the sound people can then fly their speaker systems and the artistes can take the stage for the final rehearsal. Only few big budget shows give us ample time and enough budgets.

Indian market & Chinese products

Chinese products have become an integral part of the Indian lighting market and I don’t think that the market can survive without it. Chinese products have captured 90% percent of the market.

This has led to a catch 22 kind of situation. The cheap costs of the lights allow us to use more inventory and lighting effects on stage, which in turn makes the show look good. The client is happy, so again the next time they offer us the same measly budget.

We are trying to change this trend from our end with the help of visionary clients. For instance, we used only quality lights for AR Rahman shows, as I had support from A.R. Rahman’s production team, as Mr. Rahman is very quality conscious. The artiste too has to be like-minded; unfortunately, most other Indian artistes do not care about the sound and lighting gear used on stage.

Claypaky is the first company in the world to introduce the Sharpy to the lighting market, but the Chinese came out with cheap copies and they have now earned more than Claypaky has in the Indian market.

If one Clay Paky costs 2.50 lakhs, in the same amount you can get six to eight Chinese lights. Small rental companies go for cheaper lights with the ideology that even if two lights fail, the other six will work and there isn’t a huge difference in the effects that both the lights deliver.

Adding to this dilemma is the fact that big brands come up with a new products every three-four months. For instance, Claypaky came out with a Super Sharpy after the Sharpy, but bigger rental companies who brought the Sharpy, have not yet got their ROI from the earlier Sharpy. Meanwhile the Chinese have already copied the Super Sharpy and even a small rental company has a higher version than the bigger rental companies have.

Investment on Lighting Consoles

When it boils down to the controllers however, all companies want a good quality original brand because the console is the heart and soul of any lighting design. It is the console, which makes the lights, work the way they do. Most companies do not invest in Chinese consoles because if there is a problem in the console, it can ruin the entire show; none of the lights will work. In contrast, if you have 100 Chinese lights and 10 are not working, nobody will even notice.

There are of course Chinese companies who make copies of Avolites and sell it at one tenth of the price of Avolites, but there are few takers for this.

Also, most brands come out with new consoles only once in two-three years, unlike the light inventory, wherein new lights can be found in the market every quarter.

Market for Big Brands

International shows and EDMs typically have international brands like Claypaky, Robe, Martin etc. on their riders. Therefore, for big popular brands, the market in India lies in shows with international artistes, for which big rental companies need to be equipped with good equipment.

In order for all lighting companies to invest in quality brands, we need many more international artistes coming down to India. Nobody wants to invest in expensive lighting for just one or two shows in a year, but yes, if in a month there are two shows then more companies are bound to invest in quality equipment.

Market Growth

I have been working in the industry from last 25 years and year after year the industry is just growing. A decade or two decades ago there were only six to seven lighting companies in India, but now there are 60-70 lighting companies. This growth is mainly because of the Chinese products market though.

Current Issue : May - June 2022
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Archives

Palm Expo Magazine Mar Apr 2022 Palm Expo Magazine Mar Apr 2022
Palm Expo Magazine Jan Feb 2022 Palm Expo Magazine Jan Feb 2022
X