Current Issue : May - June 2022
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Articles May-Jun 2022

PALM SUMMIT Conference & SeminarNew!

Knowledge Quotient at PALM AV-ICN expo 2022
PALM SUMMIT Conference & Seminar

Manufacturers and distributors spend three fruitful days at PALM, exhibiting and showcasing their latest products, but beyond the enticing exhibition stands, are fringe events like the PALM Conference & Seminar Programme that are arguably the most valuable feature of the three days, wherein delegates ... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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New Beginnings




New Beginnings | Viraf Pocha Viraf Pocha

When You Lying Face Down in a Ditch – Stop Digging

The world has started turning and all of us in the event industry are praying that the momentum picks us up very soon.

Green Shoots are Sprouting. Let’s pray for hospitable rains and fair weather for the new plants to thrive.

While we are caught in the euphoria of New Beginnings and all of us are desperate to get back to work in any shape or form, let’s pause for a bit

This long period of forced inactivity (at least for some of us) has allowed us to pause and be alone with our thoughts. All of us have experienced despair at some point. Followed by the joy of being with our families and being refreshed in their company.

Some of us may have picked up hobbies, attended to our outstanding health issues.

Some of us would have faced the tragedies of losing friends and family too soon.

Tumultuous Times.

Now it’s time to renew ourselves and head back to what we love doing. For some of us – it’s the only way we know how to make a living.

Give pause my friends and review our experiences and our learnings.

This piece is meant for all of us to remember where we started in March 2020 and where we are today.

As work cranks up – I hope our experiences lead to wise choices and we don’t forget our resolutions as soon as the pressure builds.

One of the most gratifying developments is the initiation of Industry Bodies. Some industry Bodies that were caught completely unawares (Understandable perhaps) have made attempts to renew themselves.

This to my mind is critical for our industry to grow.

History has shown that far too many people have taken advantage of both sellers as well as rental houses by playing one against the other. Squeezing advantages away from our Technical Services Trade.

Hopefully, these new Industry Organizations will hold strong and this scrambling that we used to do will stop.

Do Our Clients need to fear these industry bodies? I hope not. The Bodies do not aim to form cartels and create a stranglehold on anything. The Bodies would like to (From what I have seen of them so far) understand that healthy competition is the best way to take all of us forward together.

I sincerely hope this mindset persists when the work picks up. It Will. Let’s not even consider the opposite.

Our Government in its wisdom has created a new set of rules to conduct our business.

Unfortunately, while our business forms a tiny fraction of the trade the new regulations wish to control, it has an outsize effect on our people whose job it is to send expensive equipment around the country at a moment’s notice.

That is as it is. Let’s just accept it on the chin. We are just not in a position to make any structural changes but will need to figure a way out around this.

In our Business, Technology is King. The most important link is the nut behind the wheel. We are a service industry and service mean people. Ask any management consultant – Happy people provide Great Service. Think about this and track the benefits of introducing this culture in your organizations.

The associations have hired competent professionals and hopefully, they will streamline our collective way of doing this.

The more frequently the authorities see our industries paperwork done in a particular format. The more they will trust us and life will ease for all of us.

This brings me to address an idea that has been expressed too many times from diverse sources.

‘Bas Ho gaya. Now it’s each man for himself. I will only think for myself and do what’s best for me – damn the collective.‘

As my above tiny illustration shows – in the long run, please don’t expect it to work.

We are a collaborative industry. We need each other to go forward. We need to learn from each other and teach each other.

Which brings me to another fallacy. In our Business, Technology is King. Technology is definitely important – But In our Business, the most important link is the nut behind the wheel. We are a service industry and service mean people. Ask any management consultant – Happy people provide Great Service. Think about this and track the benefits of introducing this culture in your organizations.

A while back the head of one of the larger Event Organizations was moaning to me about the lack of discipline in our industry. My answer did not please him. I pointed out that over the last ten years his organization along with many others had created a culture where their executives fed their creativity on YouTube. It made for cost-effective presentations, and then the entire focus of the organization was how to get it done in the cheapest possible way that they could get away with, in front of their clients. It took him a while to accept my cheekiness and buy me a drink. I hope things change in his organization.

That’s the sad part. Our Industry (on the most part) has focused on cheap delivery, not on the best.

Of Course, the Business and Industry have grown. Today it’s possible to rent/ buy a decent set of speakers and a respectable light inventory in almost every small town in India. That’s wonderful. These vendors are still at plug and play level. Technology has made it possible for even young inexperienced technicians to set up and run shows in hours.

I’ve seen too many of these fellows come and go. Few Thrive. The common feature on everyone that survives and thrives is simply People. Those guys invested in their people almost as much if not more than they did with technology.

One Lot had Trafull’s of equipment lying around gathering Dust. On-site, they would whisper to us ‘ Sir Who do light ka bulb kharab hai. Sambhal ke use karna.’ Or if you ordered 12 lights – 24 would show up. ‘ Bigad gaya to replace kar dena’

That’s the expediency that will kill us. Think of costs tied up in wasted investment.

Hey – I’m not pointing fingers. We all have to do what we need to survive.

I’m just urging you to play the long game and THRIVE.

I sincerely hope these NEW BEGINNINGS will be fuelled by thought and ideas and we have all used this time off to regroup and come back stronger and BETTER.

New Biginnings | Think

We were all thrown into the ditch together. Let that common experience establish solidarity and we climb out of the ditch wiser and better equipped for the road ahead.

Current Issue : May - June 2022
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