Atlona Launches Interactive Livestream Series
Series premiere of "The Hub" debuts August 23 with an episode focused on AV control and management
and enhanced with a live chat feature
Atlona has announced a new interactive livestream series designed to bring AV professionals together
worldwide for discussions on the past, present, and future of the AV industry. "The Hub" makes its
debut on August 23rd at 10am Eastern Daylight Time with an episode focused on AV control and
management. Hosted by Atlona Director of Marketing Garth Lobban, the episode will include three
panelists whom viewers can interact with during the presentation via a live chat feature on YouTube.
The episode will also stream live on Atlona's Facebook and LinkedIn pages.
As Lobban explains, the general purpose of The Hub is thought leadership and education from a
customer perspective and will include discussions of technologies used in AV projects from a system
approach, not just a single black box. "By creating a forum that brings together integrators,
consultants, end users and Atlona subject matter experts, we can create an environment where the
viewer gains insight on the challenges and solutions that AV professionals address while
implementing technology," he said. "The challenges we face on all continents are similar, but with
some unique flavors. We see The Hub as a valuable learning experience where AV professionals
globally can share concepts and examples."
Atlona has more episodes planned for the fall, with the next episode focusing on how wireless
presentation platforms are being implemented in the global corporate and education verticals.
"We are looking to have some fun with the platform, and develop a voice that will help us grow our
audience with each episode," said Lobban. "That requires creating something that will resonate with
viewers, engaging them through interaction and compelling panelists. The Hub will differentiate itself
from similar initiatives by having the designers and end users provide most of the insights for the
presentation, and then share ideas with our subject matter experts and viewers online. We intend to
start conversations and let them run."