Genelec Partners With Indian Recording Arts Academy Awards
(IRAA) 2023
The Indian Recording Arts Academy Awards (IRAA) is happy to announce Genelec as the
official
Platinum Partner for the 2023 IRAA awards, which is now in its 17th consecutive year.
Based in Iisalmi, Finland, and celebrating its 45th anniversary this year, Genelec's active studio
monitoring solutions deliver truthful, neutral sound reproduction - enabling audio professionals to
produce accurate, reliable mixes that translate consistently.
"It is a matter of great pride for IRAA to enter into a Platinum Partnership with Genelec, and I am
grateful to this iconic studio brand - which I have admired immensely since 1986 as the defacto
standard in studio monitoring. This partnership will see serious effort on the part of IRAA to grow
nominations across categories. Genelec's support for IRAA is a true recognition of the sound
engineering fraternity of India who have contributed to establish a creditable award platform now
reputed worldwide," said Anil Chopra, Founder and Chairman of the IRAA awards.
"The IRAA continually strives to bring into the limelight excellence in sound engineering and music
production in India that define independent and popular music culture," said Smita Rai, IRAA
Director. "We are fortunate to have Platinum Partners - Genelec to share our passion, vision and
mission. The IRAA is India's highest honor for studio sound engineering, so it's only fitting that
we have one of the world's top studio brands partner with us for this year's awards."
Siamak Naghian, Managing Director, Genelec
"Genelec has had a long and happy relationship with the music, broadcast and post-production
community in India, so partnering with the IRAA is a natural step forward in increasing our support
for this important international market," added Genelec Managing Director Siamak Naghian. "As
a
company, we have really admired India's rich cultural heritage and talent for content creation, and
we are very excited about the creative potential that this region offers. So, we are delighted to
support the IRAA and wish them every success with the upcoming awards event."
The 17th Indian Recording Arts Academy awards is planned as an Independent, standalone, red-carpet,
black-tie event. Date and Venue will be announced in due course.
The nominations for IRAA will be live soon on the official website and complete details regarding
the event will follow soon after.
Once again, a 12-member jury consisting of top audio engineers, music producers and arrangers from
across the country supports the IRAA committee's efforts and vision. Besides IRAA Honorary Chairman
- KJ Singh, the jury comprises of Anindo Bose, Avinash Oak, Daman Sood, DJ Phukan, Goutam
Basu, P.A.
Deepak, S. Sivakumar, Sai Shravanam, Sita Raina, Vijay Rathinam, and Vijay Thomas Kurien.
ABOUT IRAA
With more than 80 award categories across ten main segments, the IRAA Awards acknowledges and
celebrates technical genius and mastery in the field of sound recording, mixing, mastering, music
production and postproduction since its inception in 2006. Year after year, the awards elevate the
benchmark for brilliance, redefining time and again, the parameters of excellence in sound
engineering and sound design for independent and pop music, as well as for films and OTT, that span
regions, cultures, and languages across the country.
The awards are organized by Hyve India, a leading organizer of trade exhibitions, conferences, and
business events in India.
For more information about IRAA, please visit www.iraa.in You can
join IRAA's social media
communities on Instagram, Facebook, YouTube, and LinkedIn.
ABOUT GENELEC
Since the founding of Genelec in 1978, professional audio monitoring has been at the core of the
business. An unrivalled commitment to research and development has resulted in a number of industry
firsts and established Genelec as the industry leader in active monitors. 45 years later Genelec
monitoring products remain true to the original philosophy, offering reliability, neutral sound
reproduction regardless of size, as well as the ability to adapt to the acoustic conditions of the
listening environment. Genelec customers receive paramount support in the field, from acoustical
advice and calibration services to technical service and long product life span. Buying a Genelec
product is a secure long-term investment in outstanding and reliable audio monitoring.
For More Information, Contact
Smita Rai: Smita.rai@hyve.group