Audio-Technica Introduces The AT2040 - A Microphone For The
Podcasters
Audio-Technica Unveils The AT2040 - A Microphone For The Podcasters
Podcasting is the new media on the block, taking over the industry. The podcast has become a choice
of media for entertainment, news, education and more. Podcast audiences have increased exponentially
in the last two years and continue to rise - reason enough to celebrate International Podcast Day on
September 30th.
Other than the talent & content of the podcaster, one element that determines the quality of a
podcast is the microphone - it can be the decider - of a clear and enjoyable podcast or one that is
tuned off after listening to for 2 seconds.
Finding the microphone that adapts to the podcaster's style and delivers faithfully is a challenge,
more so as the market has suddenly flooded with options.
Audio-Technica, understanding the challenge and the market need, came up with the perfect
answer.
Adapting its tried and tested and hugely popular broadcast microphone BP40 to a podcast microphone,
Audio-Technica introduced the AT2040 for podcasters.
The AT2040 hyper-cardioid dynamic podcast microphone delivers on its promise of elevating the
listener's experience.
AT2040 brings professional broadcast-quality sound with exceptional vocal reproduction to podcasters
and other content creators at an affordable price.
Featuring a stylish yet rugged all-metal construction, the AT2040 excels at isolated/up-close vocal
reproduction and rejection of unwanted room noise due to its tight hyper-cardioid polar pattern,
ensuring professional-quality podcasts.
The AT2040 provides a smooth, warm, natural sound. The specially designed integrated shock mount
prevents unwanted noise by attenuating vibration from a boom arm or mic stand. At the same time, the
mic's multistage windscreen combined with a non-woven filter with foam mesh provides superior
internal pop filtering.
AT2040 uses a professional-grade XLR output for versatility. Available on Amazon at Rs. 8,999.