Chawla Movies Adds DiGiCo Console to its Inventory
Ajay Chawla, Managing Director, Chawla Movies with DiGiCo SD10 console
Delhi's Chawla Movies is an audio rental company that recently added a DiGiCo SD10
console to its inventory, allowing it to continue to deliver a state-of-the-art audio
production service to its clients.
“Last year was a challenge for everyone, but we decided to take our time to work out how we
could do things that were considered and meaningful,” says Ajay Chawla, Managing
Director, Chawla Movies. “We are still a relatively young company and in a competitive
marketplace. We already had two DiGiCo SD9s, and we knew that we had to increase our inventory,
adding maximum functionality and flexibility with systems that are powerful and applicable to a
varied client base”. DiGiCo was once again the obvious choice when looking at additional
consoles.
Chawla's approach is from an engineer's point of view, and prides itself on adapting to
each client's requirements, ensuring it provides solutions that will suit individual needs in
demanding real-world scenarios, whether for headline touring, festivals, virtual shows, or corporate
projects.
“Maximum capability and functionality were key points for us, as we never want to find our
equipment unable to meet the demands of the client,” continues Chawla. “We believe the
SD10 and SD Rack are one of the best all-round packages available to the industry, offering the
right balance of sound quality, versatility and all-round control, whether deployed at FOH or
monitors. Hi-Tech Audio Systems, DiGiCo's Distributor for India, has been instrumental
in providing us with the right solutions and has now supplied us the SD10.”
Amit Kapur spearheads the audio team and is the system engineer of Chawla Movies. “I
have been using DiGiCo for around eight years now,” he says. “It's always been my
desk of choice. My job is to make my artists sound great, and for the audience and management not to
even think about the tech side of things. There is no scope for failure; I need to have 100%
confidence that the gear will work every day. The way the SD10 is set out is similar to the way my
head works. The workflow is so intuitive, and once you know the little tips and tricks to speed
yourself up, you can fly through the setup. The SD10 is complemented by an SD-Rack running at 96kHz
with full 32-bit I/O card upgrades.”
Amit continues, “what I love about the SD10 is it has it all; huge sonic quality and an easy
to use, intuitive, fully functional user interface. That's why I think it's the best solution
for us as a facility and for me as a mix engineer. Being able to customize the SD10's layers
for each artist at rehearsal, and then being able to quickly call those up during the show is what
makes all the difference.”
Vanshaj Sharma, Hi-Tech Audio Systems' DiGiCo Application Engineer provided product
training at Chawla Movie' warehouse. “The training we had at the Chawla movies studio was
a little different and spread out over two days,” says Vanshaj. “The first day we
covered a lot of basic setup for their on-site team to ensure they could set up the console for any
event. We spent the second day trying different combinations of their DiGiCo consoles, all used in
the same system. It was a very interesting in-depth training session and we all had a great time
experimenting and learning.”
By the end of the second day, the team had noted improved sound quality and added effects to all
their recordings, with multiple outputs from the consoles delivering a controlled streaming output
to various zones of Chawla ' RCF TT Series loudspeaker system. “We are thankful to Hi
Tech Audio Systems for their continuous support during the pandemic for upgrading and maintenance of
the system,” says Amit.
“It's been almost a decade of our association with Chawla Movies,” adds Nirdosh
Aggarwal, Director Sales, Hi-Tech Audio Systems. “With their dedication and technical
know-how, they have made their mark in live industry. Ajay Chawla and his team never cease to
surprise their clients with their flexible service offerings.” comments on Chawla Movies.
“Rental companies like Chawla Movies are go-getters who never compromise, even in the face of
adversity,” concludes Rajan Gupta, Director of Hi-Tech Audio Systems. “That's why
their clients appreciate them so much. We are proud to partner with companies like Chawla Movies who
have shown faith in our brands and have inspired the rental industry to stay strong and
motivated.”