Current Issue : May - June 2022
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Articles May-Jun 2022

PALM SUMMIT Conference & SeminarNew!

Knowledge Quotient at PALM AV-ICN expo 2022
PALM SUMMIT Conference & Seminar

Manufacturers and distributors spend three fruitful days at PALM, exhibiting and showcasing their latest products, but beyond the enticing exhibition stands, are fringe events like the PALM Conference & Seminar Programme that are arguably the most valuable feature of the three days, wherein delegates ... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

Digital Music Giant Believe Acquires India’s Venus Music, Rebrands it Ishtar



Shaheer Sheikh and Mamta Sharma's music video Mera Dil Bhi Kitna Pagal Hai


Leading Indian music record label company, Venus Music from the Venus Worldwide conglomerate which was acquired by leading Paris based digital music company Believe in 2019 will now be rebranded as Ishtar as part of this 100% acquisition.

The acquisition covers all music rights of Venus Music which has a strong catalog of non-film music as well as Indian film music and entails categories such as Bollywood, regional, pop, classical, ghazals, qawwalis, devotional and instrumental.

As part of this strategic move, Venus Music will now not be limited to dominance in the domestic circles but will also parallelly enjoy global leverage through Believe’s extensive international affiliations.

Vivek Raina, Managing Director, Believe India states, “This rebranding exercise represents a significant step in the company’s evolution. The reputation and equity built by Venus Music over the years is an asset for Believe and with this rebranding, it will evolve the service offerings through new content creation, independent artist association, promotions across television and media, music distribution and other media in India and overseas market. We are also looking at leveraging the catalog to promote and support talent as well as music”.

This announcement will be helmed with the release of the very first project under the newly formed moniker by Indian playback singer Mamta Sharma best known for her tracks ‘Munni Badnaam Hui’ and ‘Fevicol Se’ in the film Dabangg. Titled ‘Mera Dil Bhi Kitna Pagal Hai’, the brand-new track will release on the Ishtar YouTube channel and all leading digital stores on 5th August 2021. The track is a reprised version of the original song from the 1991 super-hit romantic drama ‘Saajan’ that featured Madhuri Dixit and Sanjay Dutt. Popular television actor Shaheer N Sheikh and singer Mamta Sharma will share screen space in the music video of the reprised track which has been directed by Ashraf Ali.

Mamta Sharma states, “My new release is a recreation of the iconic song ‘Mera Dil Bhi Kitna Pagal Hai’ from the movie Saajan, which released 30 years ago and still continues to hold such a memorable spot in all our hearts. Being an avid Madhuri Dixit fan, this is a project that is very close to my heart and is my humble ode to her legacy. I had a great time putting this project together. Shaheer is extremely hardworking, humble and cooperative. Bad-Ash has done a flawless job with the lyrics while Ashraf Ali has brilliantly captured the essence of the track in the video. I hope the listeners love this recreated version of the track.”

Shaheer N Sheikh states, “I had a great time shooting the video with Mamta Sharma as the song is one of my personal favorites. A song which released 3 decades ago gave ‘romance’ a whole new meaning at that time and till today, it lives on in our hearts! I remember watching the film for the first time and I totally fell in love with the on-screen characters. Mamta and I have tried to capture every sentiment attached with the song, recreating this popular track from Saajan and hope our fans will appreciate the effort.”

Current Issue : May - June 2022
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