Current Issue : May - June 2022
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Articles May-Jun 2022

PALM SUMMIT Conference & SeminarNew!

Knowledge Quotient at PALM AV-ICN expo 2022
PALM SUMMIT Conference & Seminar

Manufacturers and distributors spend three fruitful days at PALM, exhibiting and showcasing their latest products, but beyond the enticing exhibition stands, are fringe events like the PALM Conference & Seminar Programme that are arguably the most valuable feature of the three days, wherein delegates ... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

PR Lighting flexing its muscles globally

Starting operations from a 1,000 sq.mt., workshop in Downtown Guangzhou with a staff of 20-30, Pearl River Lighting (as it was known then) has come a long way. Graduating from being an OEM to designing and manufacturing their own brands, with a team of 70 to 80 engineers working in the R&D team, PR lighting (as it is now called) are making noticeable strides into the India market, supported strongly by distributors Modern Stage Service Pvt. Ltd. PT met up with Sasha Xiong, Deputy General Manager, Intl. Sales Division, PR Lighting Ltd. to know the whole story.


Which was the first lighting innovation that identified PR lighting as an original manufacturer and major brand?

PR started business very early in 1984 as an OEM. In 1990, PR developed the first intelligent lighting in China and in 1994 PR developed the first moving light in China. Therefore, PR has number of firsts to its credit. In the year 2000, we started promoting the PR brand internationally.

What were the main factors that helped PR Lighting develop international identity, recognition and respect?

It was the vision of PR founder Mr. Dave Liang that helped the company develop international identity, because it’s not very easy to develop your own brand in the international market. Also, it was not an easy decision to switch from being an OEM manufacturer, to manufacturing your own brand. It was a decision that lost the company its existing customers.

However, Mr. Liang’s vision, backed by a strong R&D and sales team helped PR lighting to grow in the international market.

What were the main milestones in the 30-year history of PR Lighting?

PR came up with important innovations like the first moving head and the first intelligent light, which I consider as milestones in the history of the company. PR Lighting was also invited to formulate the industry standard by the government and it was the only lighting manufacturer, which was invited. Another milestone was in the year 2010, when PR became the main supplier for the Asian Games. In 2016, PR started developing the Aqua waterproof series. All these can be regarded as milestones in the history of PR lighting.

Are PR Lighting product innovations driven by demands from the international markets?

Actually, both, international as well as domestic market! China’s domestic market is very strong and it is the biggest market in the world. It was a good decision to develop for both markets. PR started with the international market and in time progressed towards the domestic market. Now the domestic market is getting very strong.

How much has PR Lighting invested into Research & Development?

PR has been investing a lot of money for R&D because new products are the lifeline of PR. Every year PR is investing a big amount of money for new product innovation. We also invest a lot in pre-product development activities and basic research. We also collaborate with some of the Chinese Universities and Institutes with academics related to the lighting industry, and develop some programmes together for development of new innovative lighting technology. It’s not necessary however that we have to implement it immediately into our products.

PR Lighting has made a huge investment in the lighting industry’s future, by setting up the above-mentioned collaborations with institutions and universities. What kind of tie-up do you have with the institutions?

Sometimes we need to design some optical systems, especially when the lights are complicated like moving heads for instance.

By collaborating with the institutes, we have the resources and we are able to ally with optical experts, who can give us various suggestions. Sometimes we also invite the professors to PR, because they are specialized in optical systems. This collaboration enables us to learn a lot from each other.

How big is your R&D and production team?

From time to time we have about 70 to 80 engineers working in our R&D team. More than the number of people, it’s about the factory production line. During the peak season, PR has a record of having more than 800 people working in the factory. Now we are trying to get the work efficiency even higher, so we don’t need so many workers, but still we are trying to reach the same production with the same production capacity.

Do you think that because US has many concerts and live shows they demand for more in terms of lighting design and fixtures. Or is it that China too has many big live shows and fixed installs that demand for state-of-the-art fixtures?

I think that every market has its own different periods of saturation. The US has been a developed market for many years and its now getting saturated. This market has become stable, while China is a developing market for PR and many more lighting manufacturers. The reason why the demand in China is so huge is because it’s developing, but other markets like Europe and US are developed, so their requirement or demand is now very much stable.

China is obviously the biggest market for PR. Which are the other big markets, besides China?

Actually, we have some good markets in different territories. Middle East used to be one of the biggest markets, but in the recent years, the economy has been bad, so we have seen a downslide there. India for sure is a tough competitor to the other markets and is in future going to be one of the best markets. America, South America and Southeast Asia also have very good markets.

Tell us a little bit about your engagement with the Indian market and have you enjoyed it?

I like the India market as it is a potential market. We have great partners here in Modern Stage Service Pvt. Ltd. I know them since 2004 and they’ve been very good partners. PR lighting has developed a very good relationship with our partners and the Indian market has been keeping up since then.

Where is the growth in India for PR Lighting? In which segment?

Indian market has seen fluctuations. Around three or four years ago it was on the downslide, but since the last few years we can see that demand for lighting has been increasing rapidly due to the developing economy of the country. We see that both the Government and end users are investing more in entertainment.

Which is the biggest market in India?

I think Mumbai is a good market, but it is a very competitive market. Bangalore is a good market, as also, Chennai, Hyderabad and Delhi.

Any new launches from PR in the near future?

Yes. The latest new launch in India is the AQUA 480 waterproof large aperture beam, ideal for outdoor entertainment, concert, stadium and all kinds of activities. We started developing it three years ago and officially launched it last year.

We will launch many new products in the near future and we will have certain significant product launches every year.

Current Issue : May - June 2022
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