Sonance Professional Appoints New Director of Sales
Engineering
Paxson Laird, Director of Sales Engineering, Sonance
Sonance Professional has appointed Paxson Laird as Director of sales engineering,
marking a
strategic addition to its leadership team as the company continues to grow in the professional audio
industry. With a background spanning audiovisual design, sales engineering, and technical training,
Laird will bring valuable expertise to Sonance's sales and engineering initiatives. In his new role,
he will be responsible for expanding technical expertise and field engineering support, helping
Sonance strengthen its position in the professional audio market.
"We are incredibly excited to have Paxson Laird join our team," said Morten Jorgensen, Vice
President of Sonance Professional. "Paxson's deep experience in the professional audio market across
design, sales engineering, and technical training will be instrumental as we continue to elevate our
capabilities to support this critical market."
Laird's career began as a technology consultant for an international architectural and engineering
firm, specialising in audiovisual design. He later joined Bose Corporation's professional division,
where he contributed significantly in various roles, including leading the Americas sales
engineering team, managing the US sales team, and establishing the professional training group.
Reflecting on his new role, Laird expressed enthusiasm for joining Sonance, commenting, "Joining
Sonance is a remarkable opportunity to be part of a company that is shaping the future of
professional audio. I am looking forward to working closely with our sales and engineering teams to
further strengthen our professional offerings and services and deliver exceptional experiences to
our partners and customers."
This appointment reflects Sonance Professional's continued investment in industry talent as it seeks
to foster stronger partnerships in the audio industry.