Alphatec Appoints Rohit Uberoi as Business Head for Live &
Rental
Rohit Uberoi, Business Head, Alphatec
Alphatec, one of the most prominent distributors of audio and video equipment across India,
announced the appointment of Rohit Uberoi as the new Business Head for Live & Rental. Uberoi
brings
over 30 years of experience in the consumer durables and professional audio sectors to the role.
In his new position at the Mumbai-based company, Uberoi will be responsible for developing and
expanding the Live Sound & Rental market segment. His role will involve engaging with stakeholders,
demonstrating product value, and providing ongoing education to the team and customers. Uberoi's
extensive background in both small-scale and large-scale companies will be pivotal in exploring
opportunities within the Indian market.
Devasis Barkataki, Founder and Managing Director of Alphatec, expressed confidence in
Uberoi's
appointment, stating, "We are pleased to welcome Rohit to our team. His broad experience and
strategic vision align well with our objectives. We anticipate that his leadership will be crucial
in advancing our growth in the Live Sound & Rental market and reinforcing our industry position."
Uberoi, reflecting on his new role, noted, "I am enthusiastic about joining Alphatec and
contributing to its strategic goals. Leveraging my experience in the audio industry, I aim to
capitalize on the opportunities within the Indian market. My focus will be on innovation, building
strong stakeholder relationships, and enhancing our market presence through effective solutions."
Uberoi's career includes significant roles at companies such as Sennheiser, Ahuja Radios, and
Videocon. His notable achievements include the introduction of new products like the XS-1 wired
microphone and the EW G4 and EWD/X wireless systems at Sennheiser, as well as key product launches
for Sansui, Bazooka, and Toshiba during his tenure at Videocon. With a strong educational background
and substantial experience managing multi-million-dollar businesses, Uberoi is set to advance
Alphatec's strategic objectives in the professional audio sector.