Michael Palmer Joins DAS Audio As Sales Vice President - Pro
Audio
DAS Audio appoints Michael Palmer as pro audio Sales VP
DAS Audio of America, the North American subsidiary of Valencia, Spain-based DAS Audio, one
of the
leading manufacturers of loudspeaker systems, power amplification, and related products for the
sound reinforcement market, announced the appointment of Michael Palmer to the position of
Vice
President of Sales - Pro Audio. Palmer will be integral to the efforts of expanding the
company's
sales channel through its representative and partner network. He will also have a direct impact on
the company's initiatives to grow its presence with products such as the recently introduced LARA
line array series in addition to other forthcoming product groups—all with the goal of increasing
DAS Audio's brand recognition. He is based remotely from San Antonio, Texas.
Palmer brings a wealth of experience to his new position with DAS Audio. Prior to joining DAS, he
served as Director of Sales for Eastern Acoustics Works (EAW) of Whitinsville MA, where he oversaw
the bilateral product sales and distribution efforts of EAW and dB Technologies. Prior to his time
at EAW, Palmer served as the Head of Sales for the United States and Canada at L-Acoustics, Inc. of
Westlake Village, CA. In this capacity, he was charged with meeting or exceeding sales targets for
the company's $45+M product line. Palmer also worked for American Music And Sound of Newbury Park,
CA where he spearheaded the sales efforts for the company's Allen & Heath brand.
Reflecting on his new role at DAS, Palmer offered the following thoughts, "I have been extremely
fortunate to have a career in music and sound. From my earliest days as a Product Specialist for
Guitar Center throughout my various tenures with some of our industry's leading equipment
manufacturers, I have gained a well-balanced perspective on the ins and outs of our business. I like
to think that I have a solid understanding of the concerns facing both equipment manufacturers and
customers alike, and I believe this experience will enable me to make a solid contribution to DAS
Audio. I look forward to being part of the team that takes DAS to its next level of success."
Jaime Villegas, General Manager at DAS Audio of America, is equally enthusiastic about Palmer's
addition to the company team, "Michael brings an impressive track record to his new position with
DAS, and I have complete confidence that he will be a significant contributor to our efforts. His
background has an ideal blend of both sales and product knowledge, and I am confident he will be a
tremendous asset to our company going forward. All of us at DAS Audio welcome him aboard."