Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

Music & E-Gaming Collide

by Abhimanyu Malhotra, The Sonic Arts Co.





It comes as no surprise that the impacts of COVID-19 have changed the industry over the last few months. The impact of this pandemic across all industries has been unparalleled, and we have never really been through such a period of time before. The music industry was definitely not prepared for the fallout, yet thanks to internet streaming and websites such as Twitch, the industry has adapted and transformed to a new avatar in this post-covid world. One of the biggest sources of revenue and platforms for musicians, the stage, has been on hiatus for months now and live music as we have known it will only return sometime in 2021. When worldwide lockdowns were first rolled out in March, countless booking agencies, studios, music venues, production companies, labels and more had their income streams blocked off overnight. To add to this, all investments made into live gigs, upcoming artist tours and festivals were simply vaporised. Artists, management & booking agencies and all erticals of the industry were left puzzled as to how to act in order to minimise loss and keep moving forward.The first couple of weeks of the global lockdown was definitely a period of confusion which left everyone scrambling and reassessing their entire 2020 strategies. Luckily, the industry’s free-falI was comparatively short lived (when compared to what it could have been) thanks to the innovation of gaming platforms.

The platform that lead the way, was Twitch. A massive component of the e-gaming industry, Twitch is an application that allows teams of users to broadcast or stream their live gaming sessions. Now the e-gaming sessions from the late 90s and early 2000s is not what the norm is anymore. Gone are the days when e-gaming meant a group of 4 teenagers huddled together in a small room playing counterstrike on their PCs. This multi billion dollar industry today is the new forefront in sport and entertainment. It has global tournaments and obscene amounts of money for the star athletes, as any other global sport. And since their “arena” is completed online and internet based, the infrastructure needs be robust and be able to handle hundreds of thousands of streams, group chats and share bandwidth with the actual game being played! The infrastructure here is mostly software, streaming solutions and cloud based computing. Now here is where the music industry and the e-gaming industry meet. The need of the hour was for a platform which would allow an artist to stream a performance from their own home, and possibly to an audience of hundreds if not thousands (depending on the artist of course) Enter Twitch, a streaming application which handles hundreds of thousands of streams, and has the ability to scale it’s bandwidth even when heavily congested. It became the perfect solution for artists of any calibre to reach their audiences, who were also stuck at home, eagerly looking for ways to adapt their lives to the new normal.

Musicians and audiences were ecstatic that they found a temporary home on the internet and many artists from DJs to bands started hosting shows, performances and even all out 2 day music festivals. The idea was simple, the DJ or performers would be broadcasted along with some creative visuals and live music stream. Users could also join in with their webcams (depending on the platform of course and the size of the event) allowing the formation of a ‘digital dancefloor’ where you get to interact with live 2D broadcasted audiences. Most of these online events started off free, where one could just click on a link and view their favourite artist preforming a song live.

However, the question to monetise was always looming, but this was a no-brainer once sponsors saw the numbers that were flocking to these online streams. Suddenly the same names that you would see sponsoring a Sunburn or NH7 weekender would pop up on your screen as the sponsors for an event you are “e-attending”. And once again, all seemed right in the world, with artists and audiences finding their place in the digital realm and adjusting to the new normal. That is until of course, users of apps such as Twitch, started getting hit with DMCA and copyright violation notices.

Now here is where the music industry and the e-gaming industry meet. The need of the hour was for a platform which would allow an artist to stream a performance from their own home, and possibly to an audience of hundreds if not thousands.

The DMCA or digital millennium copyright act is a law that “criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works”, or in other words copyright infringement. Since the thousands of DJs that used to play in clubs were now streaming online, the copyright of tracks in their sets was put to question. Clubs and public venues have licenses that they can purchase that allow DJs to perform other’s music in those venues. However, what is the venue online? Who has the license? All these questions were being encountered for the first time by the industry. And since the “host” or “venue” essentially was the platform itself, the case for a copyright infringement seemed ripe since these platforms were not covered under the same license as a club or venue (even though they served a similar function). This DMCA violation was a result of the shift of the music industry to such streaming platforms, however it hit the e-gaming industry too! Thousands of players, e-gaming influencers and star accounts were hit with violations for even streaming music in the background of their gaming sessions! The day was definitely bound to come when such e-gaming and streaming platforms were hit with such notices, however the arrival of music live streaming definitely acted as a catalyst, and as a result affected not only DJs and musicians, but also a massive user base of e-gamers.

Another collision between gaming and music that was a result of this lockdown was on the online multiplayer game Fortnite (whose counterpart PUBG was recently banned in India). They organised digital concerts, which was like attending a concert, except with your third person avatar in a digital playground. Artists such as Travis Scott and Diplo had record shattering attendances.

And of course the performances themselves could defy the laws of physics since it was all digital.

You had instances of the artists just suddenly shooting up a 100 feet into the air, followed by you floating beside them in hyperspace. Oh the endless possibilities! Needless to say this requires a lot more work in setting up a digital concert as opposed to a live stream, but the experience is just something incredible. I had the opportunity to experience the Travis concert with VR glasses, and it was definitely something I would attend again. Oh the entry is free, you just need to have the game.

So as time progresses and we patiently await the day that venues will once again be open, audiences and musicians will always try and find a way to connect. Thanks to modern day technology and innovations there are plenty of solutions, however as we’ve seen the process of adapting does come with it’s own set of hurdles and fallouts.

THINK

Current Issue : May - June 2022
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