Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Divine’s Debut Album Marks India’s Arrival in The Global Hip Hop Scene




Brochure

The hip-hop movement in India has been snowballing for the last few years gaining critical momentum through the release of the Oscar-nominated film Gully Boy. Hindi and regional rap has made it’s way from the gullies of Dharavi to the big screen and has even created an impression on east coast rap mogul Nas. There is no better testament to this journey than the debut album of Divine, the golden child of India’s hip-hop scene. Titled Kohinoor, the 8 track album was released in early October on Nas-owned Mass Appeal Records and marks a significant milestone for the hip-hop community. The DNA of hip-hop is not just defined by the beats, but also through lyricism and language. It is a vehicle through which the stories of struggle are narrated, infused with a rhythmic cadence or ‘flow’ and generous dose of local slang that gives it authenticity and identity. The genre is further defined through a range of production and mixing techniques, from booming 808 drums to sampling jazzy breaks and catchy musical toplines. Kohinoor is written with this DNA at heart, a solid musical record that could have been made to shine brighter on the production and mixing front.

The Review

For the purposes of this review, the music was heard through Audeze LCD2 headphones as well as Adam A5X studio monitors.

What sticks out on first impression is the range of music and production styles that span the album, from east coast and old school hip-hop to more contemporary trap and even dancehall beats. It is not often that you hear such a range of production styles, especially since an album is an artist’s endeavour to define one underlying sound through multiple narratives. Albums are usually milestones in the evolution of an artist’s sound and Kohinoor is more of a showcase of the various styles through which Divine defines his art form. The album has tracks that would take off on a dance floor, featuring catchy hooks mixed with heavy bass and kick drums like Chal Bombay, to head-bobbing story based tracks like Kohinoor, and even soulful R&B influences heard on Too Hype. This type of album programming would seem a bit confusing to traditional hip-hop audiences in the West. However, India has a deep rhythmic culture that ranges from the pulsating beats of Ganpati to more half-time dhol rhythms, so we are no stranger to a diverse palette of percussion and our ears are already tuned to digest a variety of tempos and rhythmic feels.

The overall mix on the album is quite enjoyable, however it does get a bit 2D at times. An immersive 3D mix style with a wide dynamic range is something which keeps the listener engaged and prevents ear fatigue. This can be brought out through a more comprehensive use of the mixing space; panning out instruments and introducing light movement in elements to play with the stereo sound field. It is also a great way to subtly create tension and release over the duration of a track, using mix techniques to feed the narrative of the song. Focusing in on the vocal mix, they strive to be strong and upfront with not a lot of FX going on. The amplitude and EQ levels seem to vary on the vocals, sitting well on the mix like in Vibe Hai, yet appearing muddy like in Gandhi Money. This variance is often a result of using different vocal mixing chains and calls for a consistency in dynamics. Frequency masking is an issue that can arise from having too many elements sharing the same space, and that can be heard especially in the low-mids in tracks like Remand. Too many instruments are fighting for presence in the 200-1000 Hz range, which dilutes the punch that is needed for an impactful mix. In contrast to this, Too Hype has a well established relationship between the vocal and the instrument elements. A stronger balance between dry and wet vocals could have been further explored, introducing more reverb automation, delays, harmony stacks and FX processing that would add the bells and whistles or ear candy to really make the vocals pop. The sound of the vocals across the tracks should ideally have one defining characteristic that is consistent and emphasises the sweet spot, and the rest of the mix should be built around this focal point.

Instrumentally speaking tracks like Chal Bombay and Wallah have a beautiful and well rounded feel in the low end and all the layers sit together in a tight mix. They have a good amount of bounce and punchy percussion and really deliver a satisfying experience to the listener. Chal Bombay in particular also has a nice sparkly high end that seems to be missing in other tracks and really stands out as it has good presence across the full frequency spectrum. The final track Too Hype has the most dynamic mix on the album, and the instruments are arranged and mixed in a real-story telling manner with an ebb and flow in the percussion. Built on low end, hip-hop mixes can become too boomy if proper control is not exercised. Rather than boosting EQs, a standard trick is to introduce upper harmonics through saturating the low end in order to give it presence. This also allows one to better define where the kick, bass and vocals sit in the low mids, since these are there 3 elements that are often fighting for space and presence. Most of the tracks also feature pads or sustained melodic content in the background that adds a nice tonality, but remain static for the most part. Often overlooked, sidechaining is a great technique to make such layers pump and breathe with the drums or with other toppling melodies.

Marking a significant milestone for Indian hip-hop, Kohinoor is definitely a diverse showcase of the artist’s lyrical style and story telling ability. Favourites like Chal Bombay and Too Hype are real indicators that homegrown Hip Hop is reaching global standards in terms of mix and production. The album is his story and speaks to his audience, and his journey from a youtube rapper to the big leagues is something a lot of young MCs look upto. Indian hip hop has spread like a wildfire, and the flag bearers now also have the responsibility of growing and progressing the sound and style into a an art form that cross borders, not just be enjoyed domestically within the country. The music and vocals for Kohinoor were composed and recorded by a number of producers such as Ill Wayno from NYC, Phenom from Goa & Xplicit from Delhi. The album has been mixed and mastered by Charles Wakeman at Circle House Studios and Abhishek Ghatak at Headroom Studios.

www.producedbyabhi.com

Current Issue : May - June 2022
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