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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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HARMAN APPOINTS MOHIT PARASHER PRESIDENT OF PROFESSIONAL SOLUTIONS DIVISION


Harman International Industries has named Mohit Parasher as Executive Vice President and President of Professional Solutions. Parasher was previously Vice President and General Manager for Harman’s Consumer Audio and Professional Solutions businesses in Asia Pacific. He joins the Harman Executive Committee and reports to Dinesh C. Paliwal, Chairman, President and Chief Executive Officer of Harman.


Mr. Paliwal said, “Mohit has consistently demonstrated outstanding leadership and success in general m anagement, sales, marketing and channel management, achieving rapid growth for Harman’s audio brands and Professional Solutions in Asia Pacific. In addition to his impressive record at Harman, Mohit has more than 20 years of global experience growing audio, video and systems businesses throughout Asia, the Middle East, Africa and Europe. A proven transformation architect in the retail and business-to-business segments, Mohit has the ideal background to evolve our Professional Solutions division to a holistic solutions-based organization and capitalize on the tremendous growth opportunities before us.”


Parasher is responsible for all worldwide operations, strategy and performance of the Professional Solutions division, the world’s largest professional audio, lighting, video and control products and systems organization. The division serves the entertainment and enterprise markets with comprehensive systems, including enterprise automation and complete IT solutions for a broad range of applications. He will be based at the headquarters for Professional Solutions in Northridge, Calif.


Parasher joined Harman in May 2014 as Vice President and General Manager, Consumer Audio for Asia Pacific. Prior to Harman, he was CEO of Retail at Bharti Airtel, where he conceptualized and successfully executed the company’s “serve to sell” business philosophy across its 1,200 retail stores. He also served as CEO and Executive Director for Beetel Teletech, a Bharti enterprise, where he turned the company profitable in his first three quarters on the job. Parasher enjoyed a long career with Sony where he managed market development across the world, including in the UK, Poland, India, Lebanon, Morocco and United Arab Emirates. In addition, Parasher served on the Supervisory Board of Sony Germany and the Board of Sony Europe. He earned a Master of Business Administration from the University of Pune and a Bachelor of Science from the University of Allahabad. He also received an executive management education from the UCLA Anderson School of Management.



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