Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Pramod Chandorkar - Founder, SoundideaZ Academy

You might be reading this because you want to be a mix engineer. You may or may not have already been misled by preconceived notions and/or marketing campaigns geared towards enrolling more and more engineers to the various sound engineering courses. In this column, Pramod Chandorkar busts several myths while also providing expert insight into how you can actually hone this art of mixing and go on to become successful mix engineers down the years. This column which is the second in a series of “Soundideaz” columns which is dedicated to all the “Sound Artists” of India. Engineers and industry professionals are free to express your thoughts and suggest topics you would like Pramod to cover in this column by writing to him on the below mentioned email id!

I wanna MIX !!!! This is the most common line we hear from almost all kids who wish to enter the pristine corridors of Sound engineering. I am sure most of you have heard it at least once. So how do we respond!!

Yes welcome to the world of sound. We conduct courses in sound engineering and after finishing our course you will be a Mix engineer !!! Bang ... here is our fee schedule.

You tell them what they wanna hear. Of course - I have to sell my course after all. I teach mixing too (and I have designed an extensive 6 months course).

Really!!!! All these so called successful mix engineers learn mixing in 6 months or may be a year or two??

Guys let’s face the facts.

Mixing is an art and it takes years to hone this art. Unfortunately widespread notion is that once I learn any DAW I can mix. You know, it’s like, I just did my MBA and I wanna be the CEO.

Unfortunately the impression is “if I can operate a DAW well, and if I can understand EQ, Compression and little bit of music, I’m ready to be the next mix engineer to hit Indian shores.”

Guys!! These are the tools of the engineer; the most important aspect is how the engineer hears the music, his ears, his brain and his emotions.

Mixing is a very psychological process. An engineer has to understand the psychology, vision, beliefs, thought process of not just the music composer, but also the producer, musicians, singer & the financer too. There is no ‘one’ language of communication between all of them. There is a unique language for each of the them. The engineer has to understand everyone’s point of view, build his own approach and present all their points to the audience with his own approach which suits the music style, in totality. It’s a humongous task. Whereas in the many tools of engineering, the sound is only one part of this complete process.

You must have heard that there are some favorite engineers of some composers, why are they favorites? It’s simply because they understand each other well, their silent communications channel is already established & they don’t need to explain their thoughts. This only happens after you work with each other for a long time. Every composer and music producer hears his music in a specific way in his head & expects the engineer to deliver it as close to the one he has heard in his head. Now these lines of emotional communications cannot be taught or explained. They have to be experienced.

I have myself experienced it so many times when the song tells me itself, what it needs !!! I just become like a robot which is controlled by my mind and my hands start doing things which make the song sound ‘how it should sound‘.

I have experienced that magic happening so many times. You need to understand it and practice it. It’s like learning any instrument.

I always cite the example of child birth to explain the process of mix.

Mixing can be compared to the process of giving birth to the child.

You are the Doctor who is responsible to ensure that all goes well. The composer and the lyricist are like the parents, they are very emotional about their baby. They have taken utmost care to grow the fetus and now have complete trust and faith in this doctor to deliver there child. The doctor has learned all the techniques and technology to help deliver this baby. Here the doctor cannot be too mechanical or too emotional about the process. He has to have a third approach, irrespective of his liking, he has to ensure hat the child is delivered healthy and the parents have to feel comfortable and secure with the doctor. After the child birth, the doctor cannot be emotionally attached to the baby as he has another couple ready for his attention.

Mixing is about the balance of the music. The co relation of each sound and each instrument used in the song. The dynamics and the expression of the song. It’s the reflection of the composers thought.

The engineering information which is updated during the time you work is supposed to be installed in your operating system like a language. When an experienced engineer hears any track the most important process that automatically starts, is the diagnosis of the track. The human ear has an amazing capability of listening to specific details with focus. An engineer has practiced that art of hearing and can ignore everything else around and just focus on the part he wants to hear. By utilizing this capability he can identify the things which are disturbing the overall balance. After diagnosis, is the application of tools to fix the problems which are diagnosed. Other than fixing the problems these tools are majorly used for creative purposes to enhance the specific parts. The focus is on what the listeners should experience. An accomplished engineer has honed his art of mixing during the years of his work.

With today’s technology you can keep mixing a song for as long as you want. Only an experienced engineer knows where to stop. He has an unique ability to change his position from an engineer to an average listener. Going back and forth helps him make the decision about where to stop.

The more you practice this art, the better you keep getting better. The best of an engineer is always yet to come.

Mixing is a complete musical and psychological art where the tools used are merely technical.

So if you have done your course and dream to become a mix engineer, start working at some studio and assisting a senior engineer and gather patience. Don’t plan... let it happen...

Happy mixing...

Current Issue : May - June 2022
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