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Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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Career in Systems Design, Optimization and Measurements

I always never wanted to be a FOH Mixer (its true). Loudspeakers fascinated me and they still do, to the point that once my wife casually in a conversation asked me “what is this fascination for these BLACK things called Loudspeakers” and I was trying to have a nonchalant expression to her comments that bore a thought of how passionate I am about turnkey speaker systems from a very intrinsic perspective. It’s been 14 years of a relationship with her that has always been preceded by a 30-year relationship with loudspeaker systems. Like they say women are always insecure about the things you are most passionate about. Here in this case she can safely and publicly announce that they are about inanimate objects called loudspeaker systems.

In an another conversation we were both socially asked about each others likes and whilst I highlighted a list of variables her response to my likes were “Warren likes to buy speaker systems, he likes to read about them, scour the internet on information on them, he salivates at the sight of them, he likes to use computers to control them and he likes all the gadgetry (referring to measurement tools) to validate them. Whilst everyone laughed at the response, my reply was simply into her eye ‘Babe that shows focus’ and hell yeah I love loudspeaker systems (means loudspeakers, DSP, amplification & flying hardware) this leads me to what I have done other than start my own organization.

I have made a career in Systems Design, Optimization & Measurements.

Saying that I have transcended from a Systems Engineer to a Audio Director so that I kept my sanity intact of doing what my passion is whilst I have created systems and processes so that I do not get bogged down to running my organization and dealing with day to day administration related activities. What am I trying to communicate here is not about myself, its about ones quest to chase your passion and excel at it in such a way that the byproduct of what we do is money and money isn’t the driving force. In India off course everyone celebrates the FOH Engineer and very few understand that there are many key roles in the audio hierarchy that leads to a fantastic production. So what kind of roles can you specialize in? Well I would say many and I list the most common below

  • Audio Director
  • Systems Engineer
  • FOH Engineer
  • Monitor Engineer
  • RF Engineer
  • Network & Digital Audio Transport Engineer
  • Electrician
  • Stage Tech
  • Backline Tech
  • Stage Hand

I assure you if you took a career in RF Engineering, you would in time be as busy or busier than most FOH guys when people see value in your services and this stems from the fact is how do you be successful at it and I would say you have to strive for excellence to stand out in the crowd. Simply being good isn’t enough for you to get the job or make it a career option. You have to be a “SPECIALIST” your knowledge has to be of administrator or developer level to cement your position in the ranks of the production and if you are from the Backline then your relationship with the musicians instruments and musician plays a big role other than the ability to play all the parts of the song like the main guy is.

Now how do I become successful in my field of work totally depends on my input towards my career choice, I have to be committed to this I cannot be distracted and run at any opportunity to mix FOH or do any other work and send a wrong image of myself to my customer. So the only way is to specialize. In my journey I have met many people in the audio industry and I have always noted that the specialists are always successful even if they are in sales.

Making a career in Systems Engineering, Design and Optimization requires you to have a very holistic approach about sound systems and taking care of the entire environment and not just one particular aspect that is why most projects work on the drawing board to achieve 90% of your results the remaining 10% is in the field rolling out your plan. Once all the deployments are made the process of calibration, measurement and alignment begins and like the smart blokes always say then it’s unto the individual’s abilities to measure, analyze and control. This works in a circle and I always see limitations in the ability to acquire good measurement data. Most of the times novices barely even collect good data with a good signal to noise ratio and rarely do you see that the software is optimized within itself to collect the data properly. Also some physics & mathematics basics are necessary to understand the nature of measurements be it measuring impulses in the time domain or responses in the frequency domain and here in India there is very little understanding of these characteristics of a two channel measurement device.

Before I even begin to start my foreword has to end and hence I urge most of you who work in our industry to study the basics of optimization even before you put a mic next to a loudspeaker.

Jamie Anderson had a very interesting analogy that he shared at the AES Symposium and these two things stayed routed in my grey cells. Anyone can buy a measurement software but how you acquire analyze and control that depends on what your role is, just like a MRI scanner you can be the buyer or the operator of the machine or you can be the doctor (we all know the buyer or operator can’t make do anything of the readings but the doctor sure can) so its important that we work towards being the doctor and in another anecdote he mentioned that so many people say that they ‘Smaarted the System or SysTuned the PA’ does this make any sense?? Would you say you BMW’ed your way home!!

The only right thing to say and do is to ‘tune’ your system and there is a process here. Design, Install, Calibrate, Measure/Analyze, Align/Control and finally simply LISTEN.

Warren D’souza - Founder, Managing Director, & Working Member of Sound.Com
Instagram @warrendsouza
#AudioEvangelist
#SoundGuyForLife


Current Issue : September - October 2022
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