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Articles July-August 2020

Bay Owl Studios – Not Just Music by the Bay

Launched in February 2020, Bay Owl Studios was founded by Varun Parikh who is an audio engineer and had no significant musical influence while growing up. His first exposure to music came when he was in high school..... read more

Harman all the Way

India’s First Domestic Hotel Chain – the Luxurious MAYFAIR Lake Resort – hires Qubix Technologies to provide state-of-the-art, end-to-end Integration with HARMAN Professional Solutions. PT reports..... read more

ANGRIYA Cruises the Seas with Bose

Latest cruise ships are teaming with audiovisual technology designed to keep passengers awed and coming back for more. In this feature PT reports on the audio installation of one such cruise ship - The Angriya Luxury Cruise Liner..... read more

Sennheiser 75-year Milestone

June 2020 marked the 75th anniversary of the foundation of Sennheiser, one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. Through these 75 years, Sennheiser..... read more

Adiyogi Divya Darshanam Continues to Raise Standards

Since it’s unveiling in 2019 by the President of India Shri Ram NathKovind, the Adiyogi Divya Darshanam has enthralled spectators from across the globe. In May this year, this one of its kind projection mapping..... read more

Shankar & Siddharth Mahadevan’s Lambodara Studios

In the March-June 2020 issue of PALM Technology, PT did a cover story on Shankar and Siddharth Mahadevan’s new studio Lambodara. Here are some more images of the new studio..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

IRAA 2020 Goes Virtual

PALM expo’s concern to ensure safety from ongoing pandemic mandated cancelation of the 2020 edition of PALM expo and in the best interest of the industry and business, decided not to move forward with the expo in 2020, carrying forward the show to May 2021..... read more

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Shure Opens Office in Bengaluru, India

Company Expands Regional Presence to Better Serve Customers and Partners



Shure Incorporated has announced the opening of a new Sales and Marketing office in Bengaluru, India. Furthering the Company’s presence in Asia, the office officially opened on August 1, 2018. The new location supports the Company’s commitment to managing its sales channel in South Asia, including India, Bangladesh, the Maldives, Nepal, and Pakistan.

The location enables Shure to be closer to its customers and increases its accessibility and response time to market challenges and opportunities. While the new office will solidify Shure’s presence in the region, customers will still be directed to purchase products through established distributors and partners.

“India has experienced exponential business growth during the past few years and has become a hub for Fortune 500 companies and AV manufacturers alike,” said Mark Humrichouser, Vice President of Global Sales at Shure. “The new office presents an opportunity to reinforce our commitment to this lucrative market and better understand the customer, which is imperative for long-term success.”

Country Director Chicco Hiranandani will lead the new Bengaluru office. He will be joined by Market Development Manager Devraj Panicker, who will oversee corporate end-customer engagements with a focus on Integrated Systems solutions. Looking ahead, Hiranandani will be working closely with channel partners to instate a long-term, dedicated growth plan for South Asia to support the Company’s vertical market goals.

“By opening the office in Bengaluru, we now have a closer presence to our customers and partners,” said Hiranandani. “We look forward to building new relationships—and nurturing established ones—with this important region.”

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