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Articles Jan - Feb 2020

Sunburn Rocks with Full Spectrum Sound

One of Asia’s largest music festivals, OPPO Sunburn in association with Percept Live and Klassique Events Goa returned to its birthplace Goa, this December after a hiatus of 3 years. The festival which made a grand homecoming for its 13th edition at Vagator for a three-day showcase ..... read more

11 Questions with Kalle Hvidt Nielsen-CEO, DPA Microphones

Kalle Hvidt Nielsen, CEO at DPA Microphones since September 2016 gained extensive knowledge of developing cutting-edge technologies in audio, in his previous positions as CEO at Bang & Olufsen A/S and Brüel & Kjær Sound & Vibration Measurement..... read more

New Meyer Sound Systems Highlight 50th Anniversary of India’s National Centre for the Performing Arts

Widely heralded as one of India’s leading cultural institutions, The National Centre for the Performing Arts (NCPA) in Mumbai recently celebrated 50 years of presenting an extraordinary array of dance, drama and musical performances by Indian and international artists..... read more

Palm Technology - Top 50 Products 2020

The last 12 months have seen a revolution in pro audio, lighting, DJ Gear and installation. With new gear, equipment, and companies bringing in new technology, the industry is opening up to new possibilities ..... read more

Iconic Mahakavi Kalidas Kalamandir Auditorium Upgrades to Bose Professional RoomMatch System

The addition of the Bose Professional RoomMatch system has dramatically improved the overall sound experience here. It has always been our mission to provide the city with a space that allows audiences the chance to immerse themselves into the on-stage..... read more

The Making of U2’s - The Joshua Tree Tour, India

Over 40,000 Indian fans who might have endured over a decade of false rumours about the legendary band U2 touring the country, were finally treated to a dream musical extravaganza by BookMyShow (BMS), India’s leading entertainment destination when they ..... read more

Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

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Shure Opens Office in Bengaluru, India

Company Expands Regional Presence to Better Serve Customers and Partners



Shure Incorporated has announced the opening of a new Sales and Marketing office in Bengaluru, India. Furthering the Company’s presence in Asia, the office officially opened on August 1, 2018. The new location supports the Company’s commitment to managing its sales channel in South Asia, including India, Bangladesh, the Maldives, Nepal, and Pakistan.

The location enables Shure to be closer to its customers and increases its accessibility and response time to market challenges and opportunities. While the new office will solidify Shure’s presence in the region, customers will still be directed to purchase products through established distributors and partners.

“India has experienced exponential business growth during the past few years and has become a hub for Fortune 500 companies and AV manufacturers alike,” said Mark Humrichouser, Vice President of Global Sales at Shure. “The new office presents an opportunity to reinforce our commitment to this lucrative market and better understand the customer, which is imperative for long-term success.”

Country Director Chicco Hiranandani will lead the new Bengaluru office. He will be joined by Market Development Manager Devraj Panicker, who will oversee corporate end-customer engagements with a focus on Integrated Systems solutions. Looking ahead, Hiranandani will be working closely with channel partners to instate a long-term, dedicated growth plan for South Asia to support the Company’s vertical market goals.

“By opening the office in Bengaluru, we now have a closer presence to our customers and partners,” said Hiranandani. “We look forward to building new relationships—and nurturing established ones—with this important region.”


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