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Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

Sohel Dantes - Audio Systems Engineer of the Year

A career in live sound is now more competitive than ever, and few live sound engineers have been able to stand out and make their presence felt..... read more

Vibhor Khanna - Corporate Executive Excellence in the INDIAN PRO SOUND industry

PALM Sound & Light honoured VIBHOR KHANNA with the award for Corporate Executive Excellence in the Indian Pro Sound industry for changing the business model and setting up the distribution network for Bose in India....... read more

Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

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Shure Opens Office in Bengaluru, India

Company Expands Regional Presence to Better Serve Customers and Partners



Shure Incorporated has announced the opening of a new Sales and Marketing office in Bengaluru, India. Furthering the Company’s presence in Asia, the office officially opened on August 1, 2018. The new location supports the Company’s commitment to managing its sales channel in South Asia, including India, Bangladesh, the Maldives, Nepal, and Pakistan.

The location enables Shure to be closer to its customers and increases its accessibility and response time to market challenges and opportunities. While the new office will solidify Shure’s presence in the region, customers will still be directed to purchase products through established distributors and partners.

“India has experienced exponential business growth during the past few years and has become a hub for Fortune 500 companies and AV manufacturers alike,” said Mark Humrichouser, Vice President of Global Sales at Shure. “The new office presents an opportunity to reinforce our commitment to this lucrative market and better understand the customer, which is imperative for long-term success.”

Country Director Chicco Hiranandani will lead the new Bengaluru office. He will be joined by Market Development Manager Devraj Panicker, who will oversee corporate end-customer engagements with a focus on Integrated Systems solutions. Looking ahead, Hiranandani will be working closely with channel partners to instate a long-term, dedicated growth plan for South Asia to support the Company’s vertical market goals.

“By opening the office in Bengaluru, we now have a closer presence to our customers and partners,” said Hiranandani. “We look forward to building new relationships—and nurturing established ones—with this important region.”


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