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Articles March-April 2021

Step Inside the All New Mondosonic Studio

The all new Mondosonic Studio, located in Ottapalam, Kerela, is a custom Music Production Facility and Studio. With Recording Equipment, Workflows..... read more

Bishwadeep Conceptualizes Sound Design in the Box

Having spent most of his career in Song and Music Recording, Bishwadeep Dipak Chatterjee was constantly toying with the idea of getting involved in designing sound for films..... read more

Celto Acoustique

Established in 2011, CELTO Acoustique is a premium manufacturer of professional audio products for the events and install industry. Founder, owner and CEO - Arthur Felix first displayed his entrepreneurial skills at the age of 14 when he built..... read more

Acoustically OdBle

With Vijay Benegal and Mujeeb Dadarkar

Vijay Benegal and Mujeeb Dadarkar have between them more than 4 decades of extensive experience in the audio industry in India. They have done it all, from recording and mixing for ad films, to doing live sound for renowned artistes..... read more

All About Music, the Marantz Story

In conversation with Joel Sietsem and Alankara Santhana

Marantz has established a strong foundation in the industry with their High fidelity audio systems since the 1970s. Marantz designs products that have intricate detail..... read more

Acoustic and Audio System Design for Small Rooms - PART 6

By - Rahul Sarma, CEO, Menura Acoustic Labs in collaboration with Sound Wizard

We started this series with the definition of a small room, and went on to discuss wave interactions. We continued onto sound isolation, absorption and diffusion in parts 2 and 3. Parts 4 and 5 covered system design goals and finally how to optimize a system..... read more

Studio Showcase

If you had a sign above every Studio door saying ‘This studio is a Musical Instrument’ it would make such a different approach to recording.” - Brian Eno..... read more


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Rich Audio Invests in Adamson S10 Line Array System

Adamson appoints AVCL as Exclusive Distributor for India


Adamson Systems Engineering has formally partnered with AVCL to bolster its presence in the Indian market. Adamson will be the first line distributed under the AVCL brand – a new premium sub-entity of distribution firm Sonotone aimed at the upper echelon of professional audio companies and users in India.

Under the agreement, Sonotone itself will oversee the Integration Segment while Vardhaman has been appointed as the Authorized Partner for the Touring Market.

“Sonotone and AVCL are excited to officially join the Adamson network as the company’s exclusive distributor in India,” says Karan Nagpal, CEO of Sonotone. “We’ve watched closely as Adamson has gained serious traction in major global markets and recognized the potential that this elite brand and premium product would have in the growing Indian pro audio market. We look forward to working with our new partners at Adamson to provide our clients with unmatched service, high-quality user education, and top-tier audio performance.”

The new arrangement was announced during a press conference which took place one day prior to PALM Expo India in Mumbai. Subsequently, Sonotone made its market premiere with Adamson solutions on their booth at the show.

“The excitement surrounding Adamson in our exhibit at PALM has already been very encouraging,” Nagpal reports amidst the PALM Expo. “Many of our existing partners have shown interest, though we’re making plenty of new connections on the back of Adamson’s growing reputation in our market and look forward to building on that even further going forward.”

“We’ve been impressed with AVCL’s vision for Adamson in the Indian market since our very first meeting,” comments David Dohrmann, Adamson’s Technical Director for the Asia-Pacific region. “Sonotone has continually proven that its stellar reputation in the Indian market has been well earned and Vardhaman has gained a high profile in the touring segment. We look forward to working closely with their team to help build our profile and overall reach in this significant and promising marketplace.”

With the purchase of an Adamson S10 system, Mumbai based rental company Rich Audio, has become the first rental company in India to take advantage of the manufacturer’s arrival in the local market.

‘We’ve had a number of other speaker brands in our arsenal, but we always follow good quality audio,’ explained Lee Braganza, one of Rich Audio's owners, ‘Adamson is on a par with the best brands in the world and provides very good quality and service, and it’s time that it gets the recognition it deserves in India. We’ve already got a number of events in mind for the system throughout India.’


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