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Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

Sohel Dantes - Audio Systems Engineer of the Year

A career in live sound is now more competitive than ever, and few live sound engineers have been able to stand out and make their presence felt..... read more

Vibhor Khanna - Corporate Executive Excellence in the INDIAN PRO SOUND industry

PALM Sound & Light honoured VIBHOR KHANNA with the award for Corporate Executive Excellence in the Indian Pro Sound industry for changing the business model and setting up the distribution network for Bose in India....... read more

Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

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Rich Audio Invests in Adamson S10 Line Array System

Adamson appoints AVCL as Exclusive Distributor for India


Adamson Systems Engineering has formally partnered with AVCL to bolster its presence in the Indian market. Adamson will be the first line distributed under the AVCL brand – a new premium sub-entity of distribution firm Sonotone aimed at the upper echelon of professional audio companies and users in India.

Under the agreement, Sonotone itself will oversee the Integration Segment while Vardhaman has been appointed as the Authorized Partner for the Touring Market.

“Sonotone and AVCL are excited to officially join the Adamson network as the company’s exclusive distributor in India,” says Karan Nagpal, CEO of Sonotone. “We’ve watched closely as Adamson has gained serious traction in major global markets and recognized the potential that this elite brand and premium product would have in the growing Indian pro audio market. We look forward to working with our new partners at Adamson to provide our clients with unmatched service, high-quality user education, and top-tier audio performance.”

The new arrangement was announced during a press conference which took place one day prior to PALM Expo India in Mumbai. Subsequently, Sonotone made its market premiere with Adamson solutions on their booth at the show.

“The excitement surrounding Adamson in our exhibit at PALM has already been very encouraging,” Nagpal reports amidst the PALM Expo. “Many of our existing partners have shown interest, though we’re making plenty of new connections on the back of Adamson’s growing reputation in our market and look forward to building on that even further going forward.”

“We’ve been impressed with AVCL’s vision for Adamson in the Indian market since our very first meeting,” comments David Dohrmann, Adamson’s Technical Director for the Asia-Pacific region. “Sonotone has continually proven that its stellar reputation in the Indian market has been well earned and Vardhaman has gained a high profile in the touring segment. We look forward to working closely with their team to help build our profile and overall reach in this significant and promising marketplace.”

With the purchase of an Adamson S10 system, Mumbai based rental company Rich Audio, has become the first rental company in India to take advantage of the manufacturer’s arrival in the local market.

‘We’ve had a number of other speaker brands in our arsenal, but we always follow good quality audio,’ explained Lee Braganza, one of Rich Audio's owners, ‘Adamson is on a par with the best brands in the world and provides very good quality and service, and it’s time that it gets the recognition it deserves in India. We’ve already got a number of events in mind for the system throughout India.’



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