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Articles Jan-Feb 2021

TAG Basics

A view from within

TAG is a modern day audio institute in India’s fast evolving audio education segment. State-of-the-art technology in all three studio suites at the institute is ensuring that TAG is emerging as a front runner..... read more

Sonic Boom - In Conversation with Farhad K. DadyBurjor

PT spoke to Farhad DadyBurjor, one of the most respected and sought after sound engineers in the country today. In a career spanning over 3 decades, Farhad has built an impressive..... read more

Studio Showcase

Recording & Mixing studios are behind the success of any great record and in a country like India where music is an important part of everyday life musicians have a host of options they can choose..... read more

New Edge Studios Transforms into an Immersive Mix Room

Founded in 2015 by sought-after sound engineer Shadab Rayeen, New Edge Studios has been a preferred destination for many acclaimed Indian music directors, producers and artistes. In order to remain on the cutting-edge of audio production..... read more

Top 30 Products 2021 – PALM Technology

Global Pro Sound & Light Technology

The year 2020 has taken all of us on a topsy-turvy ride. The COVID-19 pandemic completely shut down the world impacting every industry. The unexpected turn of events left the pro-audio, installation, lighting and DJ industry..... read more

Acoustic and Audio Systemdesign for Small Rooms - Part 5

In the previous part, the article discussed frequency responses of speakers and how they relate to the listening experience. That discussion is the perfect overture to this next topic of interest..... read more

CELTO ACOUSTIQUE

Established in 2011, CELTO Acoustique is a premium manufacturer of professional audio systems for rentals and installation industry.

Founder, owner and CEO - Arthur Felix first displayed his entrepreneurial skills at the age of 14 when he built his first loudspeakers with his father in their garage..... read more


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Rich Audio Invests in Adamson S10 Line Array System

Adamson appoints AVCL as Exclusive Distributor for India


Adamson Systems Engineering has formally partnered with AVCL to bolster its presence in the Indian market. Adamson will be the first line distributed under the AVCL brand – a new premium sub-entity of distribution firm Sonotone aimed at the upper echelon of professional audio companies and users in India.

Under the agreement, Sonotone itself will oversee the Integration Segment while Vardhaman has been appointed as the Authorized Partner for the Touring Market.

“Sonotone and AVCL are excited to officially join the Adamson network as the company’s exclusive distributor in India,” says Karan Nagpal, CEO of Sonotone. “We’ve watched closely as Adamson has gained serious traction in major global markets and recognized the potential that this elite brand and premium product would have in the growing Indian pro audio market. We look forward to working with our new partners at Adamson to provide our clients with unmatched service, high-quality user education, and top-tier audio performance.”

The new arrangement was announced during a press conference which took place one day prior to PALM Expo India in Mumbai. Subsequently, Sonotone made its market premiere with Adamson solutions on their booth at the show.

“The excitement surrounding Adamson in our exhibit at PALM has already been very encouraging,” Nagpal reports amidst the PALM Expo. “Many of our existing partners have shown interest, though we’re making plenty of new connections on the back of Adamson’s growing reputation in our market and look forward to building on that even further going forward.”

“We’ve been impressed with AVCL’s vision for Adamson in the Indian market since our very first meeting,” comments David Dohrmann, Adamson’s Technical Director for the Asia-Pacific region. “Sonotone has continually proven that its stellar reputation in the Indian market has been well earned and Vardhaman has gained a high profile in the touring segment. We look forward to working closely with their team to help build our profile and overall reach in this significant and promising marketplace.”

With the purchase of an Adamson S10 system, Mumbai based rental company Rich Audio, has become the first rental company in India to take advantage of the manufacturer’s arrival in the local market.

‘We’ve had a number of other speaker brands in our arsenal, but we always follow good quality audio,’ explained Lee Braganza, one of Rich Audio's owners, ‘Adamson is on a par with the best brands in the world and provides very good quality and service, and it’s time that it gets the recognition it deserves in India. We’ve already got a number of events in mind for the system throughout India.’


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