Rich Audio Invests in Adamson S10 Line Array System
Adamson appoints AVCL as Exclusive Distributor for India
Adamson Systems Engineering has formally partnered with AVCL to bolster its presence in the Indian market.
Adamson will be the first line distributed under the AVCL brand – a new premium sub-entity of distribution
firm Sonotone aimed at the upper echelon of professional audio companies and users in India.
Under the agreement, Sonotone itself will oversee the Integration Segment while Vardhaman has been appointed as
the Authorized Partner for the Touring Market.
“Sonotone and AVCL are excited to officially join the Adamson network as the company’s exclusive distributor in
India,” says Karan Nagpal, CEO of Sonotone. “We’ve watched closely as Adamson has gained serious traction in major
global markets and recognized the potential that this elite brand and premium product would have in the growing
Indian pro audio market. We look forward to working with our new partners at Adamson to provide our clients with unmatched service, high-quality user education, and top-tier audio performance.”
The new arrangement was announced during a press conference which took place one day prior to PALM Expo India in
Mumbai. Subsequently, Sonotone made its market premiere with Adamson solutions on their booth at the show.
“The excitement surrounding Adamson in our exhibit at PALM has already been very encouraging,” Nagpal reports
amidst the PALM Expo. “Many of our existing partners have shown interest, though we’re making plenty of new
connections on the back of Adamson’s growing reputation in our market and look forward to building on that even
further going forward.”
“We’ve been impressed with AVCL’s vision for Adamson in the Indian market since our very first meeting,” comments
David Dohrmann, Adamson’s Technical Director for the Asia-Pacific region. “Sonotone has continually proven that
its stellar reputation in the Indian market has been well earned and Vardhaman has gained a high profile in the
touring segment. We look forward to working closely with their team to help build our profile and overall reach
in this significant and promising marketplace.”
With the purchase of an Adamson S10 system, Mumbai based rental company Rich Audio, has become the first rental
company in India to take advantage of the manufacturer’s arrival in the local market.
‘We’ve had a number of other speaker brands in our arsenal, but we always follow good quality audio,’ explained
Lee Braganza, one of Rich Audio's owners, ‘Adamson is on a par with the best brands in the world and provides
very good quality and service, and it’s time that it gets the recognition it deserves in India. We’ve already
got a number of events in mind for the system throughout India.’