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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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Hi-Tech Audio Systems - 30 Years of Excellence, Trust and Leadership



RCF TTL live demo, New Delhi


Progress is only possible when you decide to lay the foundation of strong-willed beginning. This is what the founders of Hi-Tech Audio Systems Pvt. Ltd., Mr. P.K. Gupta and Mr. Rajan Gupta envisaged in the year 1990 when the New Delhi based company became Dealers of Philips CSI for Public Address and Conference Systems.

With strategic thinking, training, investment in new technologies and resources through a clear focus, today the company has a consistent turnover of 150 Crore+ and growing every year in Professional Audio, Video, Communication & Security verticals making it India’s one of the biggest Pro Audio, Video and Lighting Company.

Along with P.K. Gupta and Rajan Gupta, Hi-Tech Audio Systems is spearheaded by Nitin Gupta, Nirdosh Aggarwal , Manik Gupta and Ankit Gupta,  who are well-known individuals of the industry. Currently the company is offering an array of services ranging from professional sound reinforcement solutions, distribution of professional audio, video & lighting products, professional safety & security solutions, communication systems, after sales support, technical trainings & demo among other state-of-the-art services. Recently Yash Gupta and Shaurya Gupta, the third generation family members joined the vast growing company.


L-Acoustics Open Day conducted by Peter Owen


Strengthen by dedicated sales team who are supported by enthusiastic technical experts, Hi-Tech Audio Systems is authorized India distributor of global iconic brands like

RCF, L-Acoustics, DiGiCo, ETC, MA Lighting and other such names of audio, video and lighting industry. 30 years journey of Hi-Tech Audio Systems has been remarkable as the company now have offices in 3 major states beside New Delhi (Head office) - Uttar Pradesh, Mumbai and Bengaluru. In‐house service centre equipped with trained staff for handling component level repairs is an added factor for the company to offer the best to its clients.

Relationship with Rental Companies

Hi-Tech Audio Systems has built great relationships with rentals companies over the years specializing in AV products. Pro Audio brands like L-Acoustics, DiGiCo and RCF, Hi-Tech Audio Systems offer apex product series to the rental companies. Technical support team of Hi-Tech Audio Systems works closely with the rental clients from providing them intensive product trainings to live show support. The company also guides their clients on new inventory investments by organizing regular demo sessions and road shows in different cities. Such business practices also opens new avenues for both parties as they can interact closely before taking lucrative decisions.

Wide Network of Dealers and Growth-Partners

Hi-Tech Audio Systems has extended their partnership to dealers in Tier 1, Tier 2 and Tier 3 cities. Renowned system integrators, sound engineers, DJs, club owners, commercial audio installers, lighting engineer and lighting designers have been significant part of Hi-Tech’s growth journey.  The company’s dealers propel the movement of audio and lighting products by following 360 degree sales initiative backed by impactful marketing promotions.


Klang-DiGiCo Live show


Milestone Projects

In the last one decade, Hi-Tech Audio Systems has successfully executed myriad of projects varying from government buildings, hospitality, enterprise & corporate, stadiums, retail chains, malls, educational institutions, airports, clubs & lounges, convention centres, museums and galleries, etc.  With in‐house team of Engineering & Design team of 25+ professionals including certified pre‐design engineers, AutoCAD engineers, audio 3D simulation, AV application & field engineers, Hi-Tech Audio System can deliver top-of-the-class quality projects to their clients. From supplying, installing, testing and commissioning of audio, video and lighting equipment, Hi-Tech Audio Systems is a one-stop solution company with highest level of commitment.

Towards a new decade

As Hi-Tech Audio Systems enters its 30th year the management is focused to introduce avant-garde technologies and new audio, video & lighting brands for the Indian market. Another agenda for the company is to educate its rental clients through regular technical trainings and product demos. This will help the company to have personal interaction with existing clients and new prospects. Beside the metro cities, Tier 2 and Tier 3 cities of India are becoming active by investing on cutting-edge AVL products. This is the right time for Hi-Tech Audio Systems to capture the market with ceaseless support to clients and build a client relationship based on trust.

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