Shure South Asia Welcomes New Market Development Manager

Published 25th Feb, 2020

Shure Incorporated has announced that Fali Damania has joined the Company’s sales team in South Asia as Market Development Manager for Pro audio. In this role, Damania will build and nurture Shure’s relationships across India with audio engineers in production rental companies, broadcasting, and theaters.

Damania holds a Bachelor’s degree in Electronics Engineering and a diploma in Recording Arts and Sciences from Recording Arts, Canada. He has 15 years of experience in pro audio, starting his career at Sound.com before working as a freelance sound engineer at major concerts and festivals.

“Fali’s role as a market development manager for our Pro audio vertical will enable him to provide education about Shure audio solutions and collect valuable feedback from the market on its wants and needs,” explained Chicco Hiranandani, Director of Sales for Shure South Asia. “We know he will make significant contributions in this important position at Shure.”

“When the opportunity arose to work with a legendary company like Shure, I just had to take it,” commented Damania. “Besides touring, I am passionate about education in the pro audio domain. From being a user and owner of several Shure products to now working with the Company, I couldn’t have asked for a better start to 2020.”