Transformation of Studio Recording Industry in India
Vipin Pungalia, Director -
Professional Segment,
Sennheiser Electronics India.
19th century is known for the miraculous revolutions that have been remembered till date. The intervention of sound reproduction in the late 19th century can be considered as one of the biggest examples of these revolutions. It is believed that since the intervention of sound reproduction, studio practices in musical recording evolved alongside with technological advancements.
The intervention of technology has made a significant effect on the entire studio ecosystem. Studios and modern engineering became a major influence on the way music was shaped during the 1960s when musicians’ and producers began to use the technology that was available to them in a creative manner. It was also during this period that musicians became not only consumers of musical gadgets, but patrons of engineering technology. The increase in studio technology allowed one person to enter a studio, to understand how to use various pieces of technology and leave with a finished piece of music. With time the music producing technology has been changed as well as the methods of recording has also got transformed.
In recent time, digital technology and internet file-sharing has led to delocalization of professional recording studios. It is considered that the technique which is known as Electrical recording was first introduced by the end of World War. This technique enabled the amplification of microphone signals, together with playback on loudspeakers. Over the last 75 years, Sennheiser has been at the forefront of shaping the future of audio with its innovative range of products. It has consistently raised the bar with the superior audio experiences, especially, in studio recording.
During 1920, the evolution of electrical recording inspired the recording industry to create higher-quality recordings that saved increased attention for the listeners. The recording techniques allowed the users to experience natural room echo while placing the microphones away from the original sources. The IFPI report, the recording industry worldwide, found in a recent survey that Indian consumers spend 21.58 hours per week listening to music, higher than the global average of 17.89 hours per week – clearly making India a music-loving country.1 The report also shows that the recording industry worldwide, India, currently ranked 15th in the world, is well-positioned to break into the top 10 music markets by 2022.2
Vipin Pungalia (centre) addressing visitors at a Trade Show
Gradually, the valuation of studio ecosystem has gone through so many changes with the help of significant technology. The devices, gadgets and editing software become more advanced and special with time. This great combination has underwritten to improving the entire audio and music experience for creators and audience as well. Considering the need of the entire ecosystem of the studio including the growing audience, professional artists, and creators, it becomes important for brands to produce more products, equipment and technologies that contribute to their music creating process to make it more consumable.
During any recording in the studio, even a minimal sound can completely change the output. Hence, at Sennheiser, we have products that are effective and help maximize the in-studio performance. We have an extensive range of offerings specific only to studio recording needs. Our Neumann studio equipment such as Neuman KH750 DSP, KH 420 tri-amplified midfield studio monitor, NDH 20 monitoring headphones, and U87 microphone have been created while understanding the need of the consumers.
KH 750 DSP Compact DSP-controlled closed cabinet subwoofer, particularly suitable for small rooms, can be operated with the small Neumann KH 80 DSP studio monitors, but of course also with other loudspeaker systems. The sound in the closed housing is produced by a long-stroke driver with a diameter of 10 “, a DSP helps to optimize the sound output. In addition to this, KH 420 G-Powerful tri-amplified midfield studio monitor is a high-precision dispersion with tremendous sound level reserves which is designed for a working distance of 1.5 to 3 m (5’ to 9’). It handles the space effortlessly thanks to great power reserves and precisely concentrated dispersion. Even in diverse acoustical environments the KH 420 G remains neutral and clear in every detail down to the subtlest nuances. In addition to these two products, Neuman NDH 20- STUDIO GRADE MONITORIN is a high quality headphones that are created to balance the sound quality as per the critical listening experiences against other aspects that are necessary in a studio setting, like comfort, isolation and ease of maintenance., and U87- AI Studio Set microphone are known as most widely used product for over 50 years and are a perfect amalgamation of linearity and classic Neuman engeeneering.
With the emergence of the latest technology, consistently increasing music-taste and digitalization of platforms have increased the growth possibilities of studio ecosystem in the coming decade and there are chances that the studio recording segment will see considerable growth and evolution. This will automatically boost the demand for superior professional equipment with revolutionized technology while giving us a motivation to produce/innovate such ground-breaking technology.
https://www.musicplus.in/indian-recorded-music-industry-major-growth-driver-revenues/
https://www.livemint.com/industry/media/indian-music-industry-grows-24-5-in-2018-1554215051388.html