Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

The Live Music Industry in India

Vipin Pungalia, Director -
Professional Segment,
Sennheiser Electronics India.


India as a country has always been one that is a music loving country. For Indians, music is not just a way to pass their time; but a way of expression, emotion and passion for them. They embody the vibe of music and it’s their go-to haven whenever they feel any emotion. If one comes to think of it, there is a song that’s been created for every emotion – whether you’re elated, low, frustrated, overjoyed, angry or simply want to rejuvenate yourself. You name it, and music has an answer to help you channelize your emotions. In fact, owing to the diverse nature of India as a country, there is never a dearth of the variety of music. India is home to a deep and rich culture of music, one which is a representation of their culture, art and essence.

Through this, one thing is clear – the Indian Music Industry will continue to hold its value and importance and to cater to that demand, more and more artists will continue to create memorable tunes and compositions. Not just culturally, but even if we were to believe statistics, they reiterate the growth the music industry is poised to see in the coming times. In 2020, the value of the Indian music industry is estimated to amount to around 18 billion Indian rupees and by 2023, have a market size of around 29.6 billion Indian Rupees.

In this overall market, the studio recording segment is and has always been extremely important. While newer segments like streaming services and live music performances have started gaining preference over the past couple of years, studio recording goes way back and contributes significantly to the music business in India. When the industry was nascent and in its early years of growth, studio recording had its own charm and honour attached to it. Every single artist, from the aspiring ones to the established ones, understood the charm of recording in a studio and the value that was attached to it. Everyone aspired to have their voice recorded in a studio, with that being the benchmark of announcing yourself in the industry.

Even today, that legacy and charm attached to studio recording continues. Contrary to some perception, the studio recording industry still hold prominence and contributes to the overall music industry business. While memorable music is created and recorded in studios, they are believed to be the centre of talent and the epitome of music as an art.

From the time studio recording started to till now, needless to say, the technology that goes into creating that final track has seen a significant development. While the passion continues to be the same, if not more, the technology has seen an evolution. That has a lot to do with the combined need of both, the audience consuming music, as well as the professional artists creating music. The equipment, gadgets, editing software have become more sophisticated, advanced and effective. Together, this has definitely contributed to enhancing the overall audio and music experience for creators and audience alike.

Understanding the need of this evolving audience, professional artists, creators and the overall industry, it is essential for brands to create products, equipment and technologies that contribute to their music creating process, making it an enjoyable one. With over a 70-year history that has been built on the culture of innovation and a vision to shape the future of the audio industry, Sennheiser aims to do exactly that. We are constantly creating products and offerings that enhance the audio experience for one and all, be it inside a studio or outside. Right from recording to performing, Sennheiser is a part of an artist’s journey through products that are indispensable to have a superior quality experience.

Specific to studio recording, the equipment is extremely sophisticated and advanced. By the nature of recording in a studio, even something as simple as loud breathing or an extra sound can completely change the output. So, we need products that are efficient and help maximise the in-studio performance. That is exactly where we come in – we have a wide range of offerings specific only to studio recording needs.

Our studio microphones are designed to fit the character of a certain instrument or the hue of a certain voice, and to compensate for inadequate room acoustics. And our studio monitoring headphones deliver high resolution audio quality, something that Sennheiser is known for. Be it products like IE 40 PRO, MK 4 Digital, HD 300 PRO, or the newly launched Neumann NDH 20, they are all as dynamic and as meticulous as artists themselves are.

Neumann’s first-ever headphone is bound to become a milestone: The NDH 20 offers uncompromised linearity and definition, just like our acclaimed studio loudspeakers, while its excellent isolation allows you to work anytime, anywhere. The NDH 20’s newly designed 38 mm drivers with high-gauss neodymium magnets ensure high sensitivity and low distortion. In other words, you won’t need a dedicated headphone amplifier; the NDH 20 sounds just as great on mobile devices such as laptop computers.

When it comes to studio recording, there is one studio which is synonymous with the entire Bollywood industry – the iconic Yash Raj Studios. At Sennheiser, we were fortunate to get an opportunity to engage with them and truly experience the heart and soul of a studio. Sometime late last year, Neumann, a part of the Sennheiser group and the world’s leading manufacturer of studio microphones, had sold two units of its legendary Neumann U67 mic to Yashraj Studios, making them the first ever owner of the mic in India. What made this an even bigger milestone for Sennheiser is the person whose voice was the first one to be recorded on this mic. Post the setting up of the mic in the studio, the first recording was done by the most venerable, respected, talented and exemplary singers the Bollywood industry has ever seen – non-other than Ms. Asha Bhosale ji. The reputed and talented sound engineers also acknowledged the role the mic played in helping them explore more possibilities with the music they create for their audience.

The music industry in India is poised for a significant growth in the coming decade and the studio recording segment will also see considerable growth and evolution. This will lead to an increase in demand for superior professional equipment with clutter-breaking technology, making it important for brands like us to constantly innovate and create the best to provide an impetus to the love for music this nation has.

Current Issue : May - June 2022
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