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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more

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Freedman Purchases Soundfield

The Freedman Electronics Group, home to pro audio brands like RØDE Microphones, Event Electronics and Aphex, expanded its company portfolio on 21 November, 2016 by purchasing the surround sound recording marque SoundField from TSL Products, the broadcast equipment manufacturer.

RØDE Founder and Managing Director Peter Freedman AM and TSL Products’ Managing Director Chris Exelby sealed a deal that would now see Freedman Electronics take control over the entire SoundField company, including the current product line as well as all IP associated with the iconic brand. The existing product line will continue and all support and warranty for SoundField products will now be handled through the new entity. TSL Products will retain the upmix/downmix processing product range which will be rebranded.

Peter Freedman said, “I am extremely excited that we have added the SoundField product line to the Group. RØDE is a power player in studio and live microphones and the world’s market leader in on-camera mics, so adding a product line like SoundField with its unique surround sound microphones and applications to our portfolio is a real step for the Freedman Electronics Group.”

SoundField invented 360-degree surround sound or ambisonic – audio capture technology in 1978 and remains a leading brand. Today, the range includes innovative ambisonic microphones and systems/apps for broadcast, music and location recording.

“The applications for cinema, home theatre, music, and gaming and crucially the rapidly growing Virtual Reality medium are astounding. SoundField created the technologies that are now benchmark equipment for capturing responsive atmosphere and a stunning sonic world. Oculus Rift, Playstation, Google, Samsung, HTC, even Facebook are all exploring and expanding their immersive VR experiences,” added Freedman.

Chris Exelby commented, “We are proud to have brought the revolutionary SoundField microphone and processor range to its current prominence across many sectors from live sports and broadcast events to music recording and now to VR. It is fitting that SoundField has now found a new home with one of the world’s most innovative microphone manufacturers, where it can be developed still further, while we at TSL Products focus on our core broadcast business and invest further in the crucial R&D that will lead to the next generation of broadcast control, monitoring and power management solutions.”

TSL Products’ Product Director Pieter Schillebeeckx will join The Freedman Electronics Group as New Product Development Director, in January 2017.

Pieter Schillebeeckx said, “I am looking forward to a terrific new challenge. RØDE is simply the envy of the audio industry and with Peter Freedman’s vision on both product innovation and market strategy this is a great opportunity to develop new technologies and be part of the ongoing audio revolution that RØDE is building. To be able to live and work in such a beautiful country as Australia is really a bonus.”

Freedman said, “I welcome Peter Schillebeeckx to the RØDE team. It’s very exciting that someone so steeped in the SoundField microphone technology and history is enhancing our brains trust.”