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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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Solotech Acquires UK-based SSE Audio Group


Martin Tremblay, president and CEO of Groupe Solotech Inc. (“Solotech”), announced that Solotech has acquired SSE Audio Group (“SSE”), a British leader in audio services (“transaction”).

According to the company, this is the most important transaction in Solotech’s history. With the addition of SSE Audio, Solotech becomes one of the world’s largest audiovisual and entertainment technology companies. The acquisition will generate growth opportunities and operational synergies, in addition to expanding the services available to current and future clients.

“We are thrilled that SSE is joining the Solotech team, especially given their highly reputed expertise in audio services. The transaction will enable us to definitively pursue our expansion strategy in the European market and consolidate our unique position as a global player offering full-service (360) sales, rentals and integration of audiovisual technologies,” said Mr. Tremblay.

SSE Audio’s founder, John Penn, will continue to head the group in the UK and the established brands of SSE Audio, Capital Sound, Wigwam and Sigma Products will be maintained. “Our clients will continue to benefit from the excellent reputation of our brands, but over time they will also eventually have access to a broader service offering on both sides of the Atlantic, as Solotech offers a complete range of Audio Visual and Entertainment Technology services,” added Mr. Penn.

There are obvious synergies between the North American and European teams. “Solotech and SSE have worked together for years. We share a passion for innovation, quality and people. I’m convinced that our association will benefit our clients. We will provide them with a broader range of even better services,” said Mr. Tremblay.

Solotech’s shareholders are proud to reinvest in the company to enable this transaction that contributes to the achievement of its strategic objectives and its positioning as a global company.

Pierre Boivin, chairman of Solotech’s board, believes this acquisition opens the door to significant potential growth for Solotech on a global scale. “The audiovisual industry offers excellent prospects for growth, which should increase by 4.3% per year to $53.4 billion US in 2022, compared to $43.1 billion US in 2017. Music tours should generate growth of 10% per year by 2022. This transaction will enable us to take full advantage of opportunities that open up to us,” he concluded.


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