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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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Adam Hall Group Opens Doors to Its New Experience Center with Grand Opening Celebration



Adam Hall Group created a new Experience Center at its headquarters which is in the Hessian town of Neu-Anspach near Frankfurt, Germany. The opening of this brand-new center was celebrated with an exclusive celebration for customers, industry partners and employees worldwide.

The Experience Center is another component in the overall concept of the event technology solutions company that aims to enable more people to realize their creative ideas for the amplifying of emotions and sharing of great moments together. Using the theme Come Together, the benchmark was set from the onset by a fantastical sound-and-light show with pyrotechnics. Special guests and famous music acts provided a world-class level. Speeches by company founder David Kirby and managing directors Alexander Pietschmann and Markus Jahnel rounded out the extravagant house-warming party.

More than 20 million euros has been invested in the construction of two new building complexes, the Experience Center and the expanded Logistics Park to provide an excellent service to the professionals worldwide.

The new Experience Center at the equally new Adam Hall-Str. 1 has been specially designed for business customers, partners, organisations and employees and, as an architectural hallmark of the Adam Hall Group, includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, which as of June 18th offers a full seminar programme for the industry in conjunction with DEA plus, the German Event Academy organisation and the company restaurant coined “Come Together”. The integrated R&D and engineering department in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modeling and 3D prototyping.

Events – The Original “Social Network”

“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, remarks CEO Alexander Pietschmann on the implementation of the new Experience Center, which will serve “as open space for inspiration and creativity” for employees, customers, and partners. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realize their creative ideas.”

“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” says COO Markus Jahnel. “Over the last ten years, in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasized by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment, and flight case hardware sectors.”

Priority One: Customer Experience and Transfer of Skills

In addition to the new Experience Center, the Adam Hall Group also has modern showrooms in Singapore, Barcelona, Poland and the United States. In this way, sales partners receive optimum support because they can use the premises for product demos and customer training.

The new Experience Center at the company’s German headquarters also accommodates the newly founded Adam Hall Academy, which is also equipped with the latest technology, making it perfect for theoretical and practical training courses. Among other things, this features various computer-based workstations and an auditorium for up to 800 people, with fully configurable sound and lighting systems as well as stage technology. In conjunction with DEA plus (German Event Academy GmbH), the Adam Hall Academy offers a wide range of manufacturer-independent seminars, workshops, and training in the areas of light, sound, rigging, video and media technology. Between June and December 2018 alone, there are already approximately 50 training days scheduled in both German and English. Reportedly, they are available to anyone interested in gaining a deeper insight into the industry and in developing their knowledge in the field of professional event technology.


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