Articles July - August 2019

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Ahuja Radios - Major Audio Brand Distribution Network

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Mukesh Panjwani, MX MDR Technologies Ltd. - Lifetime Contribution to The Pro Audio Industry

The PALM Sound & Light awards honoured Mukesh Panjwani, CEO & Managing Director of MXMDR technologies for spearheading the mass distribution of a massive audio, video and electronic product catalog..... read more

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

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NJ’s Sound Machine explores versatility with d&b Audiotechnik V-Series


NJ’s Sound Machine is the newest member of a growing list of d&b Audiotechnik users in India with the acquisition of a highly acclaimed and versatile V-Series.

The Mumbai-based rental services outfit holds a reputation of delivering top notch live sound reinforcement services for a diverse range of live events across Central and South India. With the purchase, the company has further strengthened and consolidated its position as a key rental service provider in the region.

The new V-Series system procured by NJ’s Sound Machine spans a total of eight units of the V8 and four units of the V12 line array elements along with four units of the V-Sub and four units of the B22 subwoofers including accessory kits and covers for transport, rigging and covering the speakers. The package also includes a total of three units of the D80 amplifiers to power the loudspeakers and subs.

Comprising of line array systems and point source solutions, the d&b Audiotechnik’s V-Series is suitable for any medium to large scale sound reinforcement application. The 3-way passive loudspeakers share the same dipolar driver arrangement while the subwoofers exhibit d&b cardioid technology.

Nixon Johnny, Director, NJ’s Sound Machine said, “We have owned rigs from different international brands over the past few years and have definitely been happy with the performance of those rigs. However, with the sharp increase in the kind of work we have been doing in the recent past- both quantitative as well as qualitative, we knew that it was time for us to take things up a few notches. When it was finally decided that we needed a new system, I knew it had to be a brand that’s recognized as a global standard by artists and event organizers across the landscape. d&b Audiotechnik is a name that’s synonymous with that description and that’s what sparked my interest.”

“Having researched about the brand and its various product ranges extensively, I found out that the V-Series fit our company’s requirements perfectly. And the fact that Leslie Lean and his team at Ansata are the official representatives of the brand here in India further reinforced my bias towards d&b. After a few quick discussions with them and a demonstration of the V-Series rig which impressed me, I knew that this was ‘The One’. So we decided to dive into this head-first without wasting any more time,” he added.

NJ’s Sound Machine purchased their new d&b Audiotechnik V-Series rig from Ansata on 18 December, 2016 preceded by training in the workflow of the system, Arraycalc system design software and R1 remote control software which was conducted by Ansata’s Neil Lean from 12-14 December, 2016 (see pg.16).

Nixon comments, “Knowing how hassle-free it is to do business with Ansata, we quickly finalized on the details and soon confirmed our order for the V-Series rig. Being the thorough professionals they are, the team at Ansata made it a point to deliver a comprehensive training module on the V-Series for our team, thereby equipping us with all that we needed to know about the system before we could even take delivery of it. Neil did a fabulous job at the training and that is what actually did us a world of good because our team has been out on the road with the system ever since we took delivery of it. The feedback I have received from them has been nothing but all praise. So in my mind the decision to go with the V-Series rig was an absolute masterstroke!”

NJ’s Sound Machine successfully deployed their new d&b Audiotechnik V-Series in tandem with the AVID VENUE SC48 digital console and the complete set of cabling solutions from VDC, both of which were purchased from Ansata, for a number of gigs within Mumbai and outside the city as well. The list of events includes the highly acclaimed Mood Indigo Festival organized at the IIT-Bombay campus. At the Mood-I Festival, the d&b + AVID system using VDC cables effortlessly delivered crystal clear audio coverage with thunderous low frequency impact at a stage that hosted over 50 bands across 2-days. Following this, the system was out on the road with the team for a private wedding function in Mangalore that hosted 3 different stages where the d&b V-Series capably reinforced different genres of music including soulful Sufi music and high energy Garba music as well.

Sanchit Subramanian of the NJ’s Sound Machine team comments on the performance of the system and asserts, “What we love most about the system is how versatile and adaptable it is. Be it rock music, metal, Indian classical or regional folk, you are always guaranteed a great quality sound from the V-Series. A big part of this is due to the Arraycalc software which makes rigging, tuning and aligning an absolute effortless process. There aren’t enough words to describe how impressed and proud we are of our new V-Series rig!”

Leslie Lean, Director of Ansata shares, “It’s heartening to see how beautifully this family of happy d&b Audiotechnik users in India keeps growing and we are super excited to welcome NJ’s Sound Machine as its newest addition. Rental companies owners like Nixon understand the value of great technology and the kind of positive impact that it has on one’s business, and it is an honour for us to call such technology conscious visionary entrepreneurs as family.”


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