Top 50 Innovations Of 2018

Articles May - June 2019

THE FAMOUS STORY

Armed with a degree in Marketing and Finance and International Business from University of Strathclyde in Glasgow, and Aston University respectively, and after learning the dynamics of the Indian business world at Fanatic Sports and GVK..... read more

FIXINTOGETMIXIN with Brad Divens

Renowned FOH engineer Brad Divens who is currently mixing for Enrique Iglesias and has mixed for Linkin Park, Garbage, Cyndi Lauper, HIM, Bob Seger and countless others in the past, was in Mumbai for doing what he loves to do most...... read more

BToS Productions - The Rising Star

Nazeef Mohommed, the frontman of an immensely young, passionate and growing enterprise – BToS Productions talks to Ankita Bhadrawale about their overall plans for the future and his recipe to designing, curating and executing the event..... read more

The Next Dimension Of Stage Production

Popularly referred to as India’s equivalent of the Academy Awards; the 64th edition of the Filmfare Awards, presented by The Times Group, continued its legacy of honouring artistic and technical excellence in the Hindi film industry of India......... read more

Complete Audio Solutions from Honeywell

Honeywell is the new entrant on the block in the professional sound segment with ‘Honeywell ProSound’. The series is a perfect adjacency to Honeywell’s current PAVA business offering solutions to new verticals like hospitality, entertainment...... read more

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Giacomo Joins Powersoft as Sales Manager For OEM Solutions


Powersoft has announced the appointment of Giacomo Previ as sales manager – OEM Solutions. Taking up this position at the company in January this year, Giacomo is based at Powersoft’s headquarters in Scandicci, also will travel around the world to be closer to customers. With 25 years of experience, knowledge and credibility amassed at leading companies in the pro audio industry, Giacomo is perfectly poised to join Powersoft’s growing team and build on the company’s success story in sound amplification.

Giacomo joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he was in post for almost 15 years, and was already very familiar with Powersoft’s patented IPAL technology following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.

Commenting on his excitement at joining Powersoft, Giacomo said: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market. Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the exciting new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”

Adds Luca Giorgi, sales and business development director at Powersoft, who oversees the OEM Solutions Division to which Giacomo has been hired: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”

A veteran of the industry with first-hand experience working with OEM customers and complementary products, Giacomo is certain to add huge value - leveraging his network of contacts and extensive knowledge of all aspects of the business to maintain existing and establish new partnerships. Giorgi adds: “With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe; leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution.”


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