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Articles Nov - Dec 2019

Dev Electronics – India’s Most Preferred Pro Audio Technologies partner!

Success can be elusive for many trying to make their presence felt in an increasingly crowded pro audio marketplace of channel partners, distributors, and dealers. This naturally entails embodying a certain boldness of spirit..... read more

DJs Scratching on Favourites

There is no better way than ending 2019 than listing out some of the best DJ gear from some of the best DJs in the country..... read more

SNL Pro Ups the Ante at the OnePlus Music Festival

Curated by OnePlus, the OnePlus Music Festival “merged the wonder of music and the power of technology” to bring an immersive experience at the DY Patil Stadium in Mumbai on 16th November..... read more

Sohel Dantes - Audio Systems Engineer of the Year

A career in live sound is now more competitive than ever, and few live sound engineers have been able to stand out and make their presence felt..... read more

Vibhor Khanna - Corporate Executive Excellence in the INDIAN PRO SOUND industry

PALM Sound & Light honoured VIBHOR KHANNA with the award for Corporate Executive Excellence in the Indian Pro Sound industry for changing the business model and setting up the distribution network for Bose in India....... read more

Ansata hosts Loudness Seminar with Avid, Dolby, and Netflix

On 11th October 2019, some of the most prominent audio industry professionals gathered in Mumbai for the Loudness Seminar hosted by Ansata..... read more

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Giacomo Joins Powersoft as Sales Manager For OEM Solutions


Powersoft has announced the appointment of Giacomo Previ as sales manager – OEM Solutions. Taking up this position at the company in January this year, Giacomo is based at Powersoft’s headquarters in Scandicci, also will travel around the world to be closer to customers. With 25 years of experience, knowledge and credibility amassed at leading companies in the pro audio industry, Giacomo is perfectly poised to join Powersoft’s growing team and build on the company’s success story in sound amplification.

Giacomo joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he was in post for almost 15 years, and was already very familiar with Powersoft’s patented IPAL technology following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.

Commenting on his excitement at joining Powersoft, Giacomo said: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market. Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the exciting new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”

Adds Luca Giorgi, sales and business development director at Powersoft, who oversees the OEM Solutions Division to which Giacomo has been hired: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”

A veteran of the industry with first-hand experience working with OEM customers and complementary products, Giacomo is certain to add huge value - leveraging his network of contacts and extensive knowledge of all aspects of the business to maintain existing and establish new partnerships. Giorgi adds: “With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe; leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution.”



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