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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Jerad Garza joins Ayrton’s growing sales team


Ayrton has announced the appointment of Jerad Garza as the latest member of its growing International Sales Team.

Originating from Texas, Garza entered the industry as show technician with Gemini LSV in Dallas where he spent 17 years learning all aspects of show production, before progressing to the position of Sales Director and Project Manager. Roles in European & International Sales followed, firstly with Solaris and, most recently, with High End Systems. Garza now brings this wealth of technical, sales and global experience with him to Ayrton.

Based in South Germany, Garza’s role will be to focus on supporting Ayrton’s existing international clients, in addition to establishing and growing new ones, and will have additional responsibility for selling demo and excess stock worldwide.

“Now is an exciting time to join the Ayrton team, and I cannot wait to meet our partners and contribute to their growth and success,” he says. “Ayrton is a brand with a great reputation and I am looking forward to playing my part in upholding that.”

“Jerad has a great understanding of the needs of the international market, an exceptional technical knowledge, and a great affinity with the tenets at the heart of Ayrton,” says Ayrton Global Sales Director, Michael Althaus. “The energy and enthusiasm he brings to Ayrton and his determination to ensure our customers receive the best service, means he will be a great addition to the Ayrton team. We are looking forward to having him on board.”


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