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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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Altman Lighting Appoints Jaime Friedstadt as International Sales Director and JR Chai as Asia-Pacific Sales Director


In a move to expand their International sales division, Altman Lighting has announced the appointment of Jaime Friedstadt as their new International Sales Director. With a wealth of knowledge in both the architectural and entertainment lighting industries, Friedstadt will now manage the Altman Lighting sales channels in the Caribbean, Latin American, European, Middle Eastern and African markets.

“With the expansion of our product offerings and our growth in a worldwide market, we are very fortunate to have Jaime join us to reinforce our efforts and expand our market presence accordingly,” stated Julie Smith, Altman Lighting General Manager.

Friedstadt has over 20 years of experience providing quality sales support and generating client relationships for a number of entertainment and architectural lighting manufacturers. Prior to joining Altman Lighting, Friedstadt worked with Chauvet Lighting, Philips Vari-Lite, Philips Strand Lighting and Hubbell Lighting.

“The global lighting markets are expanding exponentially with the introduction of many ground-breaking and energy-efficient lighting technologies,” said Friedstadt. “When reviewing both the current and upcoming solutions provided by Altman Lighting, I am confident we will be able to expand our multinational client relationships and further strengthen our position as a market leader.”

Continuing expansion of International Sales, Altman has appointed industry-veteran Jimmy “JR” Chai as the new APAC Sales Director. Chai will oversee all sales channels across Asia, Australia and New Zealand, while strengthening key relationships with distributors, dealers and lighting professionals throughout the region.

“We are very fortunate to have him join our sales team to strengthen our client relationships,” stated Julie Smith, Altman Lighting General Manager.

Having most recently worked as the EAP Head of Projects for ARRI Asia, Chai has also served as the APAC Sales Manager for Philips Entertainment, as well as the Chief Technology Officer for 5 Star Media in China. As a graduate of Loughborough University, Chai joins Vice President of North American Sales Nick Champion and EMEA/Latin American Sales Director Jaime Friedstadt to complete the Altman Lighting International Sales division.

“Over the last several years, the Asia-Pacific market has experienced a sustainable growth in the architectural and entertainment lighting industries,” said Chai. “Knowing the history behind Altman Lighting, and the passion behind the leadership team, I am very excited to be joining their International Sales division and I look forward to continuing to build on our strong client relationships.”


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